- Job Title: Assistant Brand Manager
- Job Holder: Premium/Super Premium Brands (Budweiser & Hoegaarden)
- Reporting to: Brand Associate Director
Purpose of the job
As Assistant Brand Manager for Premium & Super Premium Brands, you will be a key driver of brand growth, cultural relevance, and consumer connection. You will support and lead initiatives that elevate Budweiser and Hoegaarden in Vietnam, ensuring strong business performance while shaping the future of premium beer in the market. This is a fast-track role designed for an exceptional individual eager to take ownership and unlock brand magic at scale.
Strategic Management:
- Develop and execute brand plans and consumer engagement strategies that deliver on volume, brand health, and equity KPIs.
- Identify emerging market trends, cultural moments, and competitive dynamics to develop actionable insights and strategic recommendations.
- Actively participate in brand visioning and long-term growth strategy discussions.
Performance Management
- Implement, monitor, and evaluate campaign and activation performance with a clear ROI mindset.
- Act as a brand guardian, ensuring full alignment with global and local brand guidelines.
- Lead ongoing performance tracking across topline KPIs, brand health, and executional excellence.
Business environment
Main characteristics:
- Oversee business long-term growth strategy, brand plan and consumers activities
- Drive top-line growth by coordinating with commercial team
- Manages the Business Cycle planning and Routine for Budweiser
Key contacts:
- Internal: Insight & Innovation Manager, Connections Manager, Commercial Team, Planning and Performance Manager, Trade Marketing Team, Supply and NPD at the Brewery
- External: Lead Creative Agency, Activation Agencies, Media Agencies, Partners, American Embassy and Association
Key Responsibilities
- Lead the development and continuous refinement of brand manifesto and guideline documents, ensuring alignment with global brand strategy.
- Manage the brand calendar and deliver high-impact consumer engagement activations and campaigns.
- Co-develop media and connections strategy with the Connections Manager, maximizing digital and offline ROI.
- Own the creation and execution of branded content, including TVCs, digital assets, campaign visuals, and social content (both local and global adaptation).
- Monitor consumer and brand-related trends across media platforms and respond with agility to protect and grow brand reputation.
- Review and approve visual assets and brand materials across marketing, trade, and packaging touchpoints.
- Provide brand onboarding and training for Brand Promotion Ambassadors (BPAs) and internal stakeholders.
- Lead partner and agency collaboration to ensure seamless premium POC and event experiences.
- Execute high-impact brand events, from concept through to execution and measurement.
- Drive monthly marketing reviews through performance reporting and commercial linkage.
Requirements
- University degree in business oriented applied sciences (marketing, business)
- Result oriented with respect for quality, costs, timing
- Ability to communicate with cross functional team
- Critical thinking, ability to challenge & ability to summarize & prioritize
- Speed, flexibility, sense of urgency; ability to react to demands and stick to deadlines
- Able to operate inside a highly non-routine and high-risk development environment
- Previous sales or trade marketing experience is a plus
- Fluent English (written & spoken)
ABOUT US
Anheuser-Busch InBev (Ab InBev) The World&aposs Largest Beer Company
Founded in 1366, Anheuser-Busch InBev (AB InBev) is based in Leuven (Belgium) and has branches in many countries, with a size of 150,000 employees worldwide.
Anheuser-Busch InBev currently owns more than 500 beer brands covering 150 countries. In which brands already present in Vietnam include Budweiser, Hoegaarden, Beck&aposs, Leffe, Corona, and Stella Artois.
We build a sustainable company, brew beer and build different brands to embrace a Future With More Cheers. That is the future of each of us, is to always create something new to approach every moment in life. A future where each employee working at AB InBev, each partner of AB InBev, each customer, and the community, each person constantly dreams bigger, spreading that dream to those around and creating meaningful resonance for the entire world. AB InBev believes that with those joys, beer is the best catalyst.
Besides, AB InBev has always cared about People. One of the ten principles of the company is People, the most valuable asset of the company. This is evidenced by the fact that AB InBev Vietnam has been honored in the list of 100 Best Places to Work in Vietnam from the survey results conducted in 2020 and 2021 by Anphabe.
AB InBev - Data Protection Policy
Anheuser-Busch InBev Vietnam Brewery Co., Ltd (AB InBev) hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate
