What You Will Do
- Be part of a new ASO team from the ground up, shaping its strategy and growth
- Develop and implement ASO strategies to increase app visibility and improve conversion rates
- Conduct keyword research, optimize metadata (title, description, keywords), and A/B test store assets
- Analyze app performance data to refine ASO strategies and drive organic user acquisition
- Monitor and report on competitors ASO strategies and industry trends
- Work closely with UA teams to align ASO efforts with paid user acquisition campaigns
- Provide localized ASO strategies for different markets and regions
- Test and implement AI-driven ASO tools for efficiency and scalability
Qualifications
- 1+ year of experience in ASO with a proven track record of successfully improving app rankings (please provide examples). Especially for casual, hyper-casual games with global traffic.
- Strong knowledge of App Store (iOS) and Google Play (Android) algorithms and ranking factors
- Proficiency in keyword research tools (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai)
- Experienced in A/B testing store assets and analyzing conversion impact
- Understanding of app localization strategies for different markets Strong analytical skills with experience using data-driven insights to optimize ASO efforts.
- Familiarity with performance marketing and how ASO aligns with paid UA
- Basic design, video editing skills and AI adoption
NICE TO HAVE:
- Knowledge of SEO principles and how they apply to ASO
- Background in app monetization strategies (e.g., ad revenue, in-app purchases)
WILL BE A PLUS
- You love music and music-related products
- Love to interact with mobile music games/ apps
- Prior experience in gaming industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
What We Offer
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VN/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
How To Apply
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