ROLE OBJECTIVES
- Lead the Affiliate/Creator team to achieve and exceed NMV (Net Merchandise Value) and BNH% targets for the client portfolio (FMCG, Health & Beauty, Dairy).
- Build and expand a high-quality KOL/KOC network, and operate affiliate campaigns on TikTok Shop & Shopee in a disciplined, measurable, and scalable manner.
- Develop the executive team into a self-operating and independent force.
SCOPE OF WORK
1. Affiliate Performance Management (KPI Ownership)
- Take responsibility for NMV and BNH% (Booking Fulfillment) targets for each client and the overall team.
- Set goals, allocate targets to executives, and track target vs. actuals on a weekly/monthly basis.
- Analyze Power BI data (TikTok/Shopee Affiliate, Creator performance, Commission Orders, Productivity) to make timely and accurate adjustments.
- Provide periodic performance reports to Management and to clients during WIP (Work in Progress) sessions.
2. Creator Network Recruitment & Management (KOL/KOC)
- Build a pipeline for recruiting new KOCs to meet monthly recruitment targets.
- Tier and manage creators based on performance; retain the core creator group and handle dropouts according to timelines (with advance notice before deadlines).
- Coordinate with the Admin/Service teams regarding contracts, commitments, and creator commission payment documentation.
- Manage MCN channels and overall creator performance (MCN Channel Master Plan).
3. Campaign & Livestream Operations
- Plan and coordinate affiliate campaigns on TikTok Shop and Shopee according to client schedules.
- Coordinate livestreams (Boxme, TBOX, E2E) including creator booking, scripting, live scheduling, and performance measurement.
- Ensure the budget allocated for creators is utilized effectively (recruiting the right creators to properly disburse the booking budget).
- Collaborate with the Content/Media team to ensure video volume and output quality.
4. Team Management & Development
- Lead, assign tasks to, and evaluate the Affiliate Executives and Interns.
- Organize 1-on-1s, team meetings, and capability-building training with the goal of creating a self-operating team.
- Standardize SOPs (Standard Operating Procedures) for creator sourcing, booking, reconciliation, and reporting.
5. Client & Internal Coordination
- Participate in WIP meetings with clients to present affiliate results and propose future plans.
- Support the Business Development team during the pitching/proposal phase by providing data, case studies, and demonstrating affiliate capabilities.
- Coordinate with the Finance/Admin teams regarding debts, invoicing, and creator-related payments.
REQUIREMENTS
- 2-4 years of experience in affiliate marketing, KOL/KOC management, or eCommerce. Experience in an agency or with FMCG / Health & Beauty brands is highly preferred.
- Proven experience managing a team (minimum 3-5 people) and owning sales KPIs.
- Deep understanding of the TikTok Shop and Shopee ecosystems, affiliate/commission mechanisms, and livestream commerce.
- Proficient in data analysis using Excel and Power BI, with a strong mindset for data-driven decision-making.
- Already possess or have the ability to rapidly build a strong KOL/KOC network.
- Process-oriented mindset, operational discipline, and strong timeline/goal management skills.
- Excellent communication and presentation skills, with the ability to work directly and confidently with clients.
BENEFITS
- Salary: 18,000,000 - 24,000,000 VND + Performance Bonus based on NMV/BNH%.
- Work in a fast-paced eCommerce agency environment with major FMCG brands (Abbott, Vinamilk, FrieslandCampina, L'Oréal, etc.).
- Strong opportunities for career advancement to senior management within the rapidly growing affiliate/livestream sector in Vietnam.
- Training and direct access to internal data and automation systems (Power BI, TAP platform).
