Ads Management (Shopee)

• Monitor, analyze, and optimize Install campaign performance across platforms (Google, TikTok, Facebook, Third-party etc.).
• Build and maintain weekly and monthly reports to track installs, CPI, Register, Cost per Register, New Buyers, CAC, MAU growth, and other KPIs.
• Identify performance gaps and recommend actionable optimizations to improve efficiency and outcomes.
• Coordinate daily campaign operations with the regional OM team, ensuring smooth execution.
• Prepare and submit creative briefs for Install campaigns.
• Collaborate with internal stakeholders (Graphic Design, BI, Local Marketing and Regional OM) to align execution with Install objectives.
• Support and manage new initiatives not limited to installs, pilot tests, and optimization experiments.

Education & Experience

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 2-4 years of experience in digital marketing, user acquisition, or performance marketing.
• Familiar with Google Ads, TikTok Ads, Facebook Ads Manager, Apple Search Ads and mobile tracking.

Skills & Competencies

• Strong understanding of user acquisition strategies and performance-driven campaign management.
• Analytical mindset with strong skills in data interpretation, reporting, and optimization.
• Proficiency in Excel or Google Sheets for campaign performance analysis.
• Excellent communication and collaboration skills in both Thai and English.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Proactive and adaptable in a fast-paced environment with regional coordination.