VMD Concept & Graphic Design Executive

Primary Objective:

- Aligning company sales goals and messages with appealing visual merchandising design & implementation.

- Bring a new shopping experience, grab customers attention to increase sales.

- Differentiate Aeon Private Brand from competitors & increase brand awareness.

Key Activities:

- Create monthly VMD concept, design Model display & decoration for Private Brand & Specialty stores.

- Create POSM concept & design for Private Brand & Specialty stores.

- Create VMD concept, design & implement VMD for New stores and Renovation stores.

Roles and Responsibilities:

1. Create monthly VMD concept, design Model display & decoration for Private Brand & Specialty stores (40%)

- Understand the concept of PB and all Specialty stores.

- Cooperate with the MD team to understand merchandising strategy and monthly focus categories & items.

- Mainly design the visual display for household goods, home decor and living style concept such as:

+ Generate sketches, visual displays of product composition on the table, stage, and focal wall to highlight the monthly concept and focus categories, items.

+ Create theme, graphic, decoration and perspective for VMD corners, Show Window that delivers engaging shopping experiences and new lifestyles to customers.

- Guide and train the Operation team to display according to the design.

- Monitor the progress of monthly display changes in all stores.

- Standardize & unify visual displays across all stores.

- Seek feedback from stores and customers on the visual impact of displays and of the changes implemented.

- Analyze sales results and measure the results of the display to find out problems that have occurred and have an improvement solution.

- Work with suppliers, follow up on the decor item production and installation process.

- Prioritize and manage multiple projects within design specifications and budget restrictions.

- Keep abreast with industry and market trends as visual merchandising, lifestyle, and interior trends.

2. Create POSM concept & design for Private Brand & Specialty stores (30%)

- Create Concept & design POSM to promote new product launch, key items & highlight promotions.

- Provide unified POSM display guidelines for the entire store.

- Provide a creative POSM display way to differentiate PB and increase brand awareness

3. Create VMD concept, design & implement VMD for New stores and Renovation stores (20%)

- Cooperate with related departments such as Interior Design, Merchandise, and Operations to prepare VMD concept, design, schedule & implementation for the new store opening.

- Provide ideas and design a new theme, visual display for the new concept store, and pop-up shops.

- Oversee and implement visual merchandise display for new store or renovation store as planned, make sure the project is completed according to design.

- Work closely with the Operations team, promptly update the Ops&apos display schedule to coordinate the display and decoration on time.

- Guide and promote the process of merchandise display on the sales floor to ensure progress.

- Direct train and guide the Operations team on display skills during the setup process for the Opening.

4. Others (10%):

- Follow up and support for contract and payment documents with legal, accounting, and suppliers.

- Perform other duties as assigned to support the efficient operation of the department.

- Follow all working procedures, the companys policies, rules, and regulations.

Requirements:

- Bachelors degree in graphic design or an art-related subject.

- Previous retail experience, have experience as a graphic designer or visual merchandiser or similar role.

- Proficiency in design techniques, tools, and principles. Proficiency in visual software (such as Photoshop, Illustrator)

- A strong eye for visual composition.

- Have knowledge of current visual merchandising trends and best practices can be a plus.

- Must be able to accept critique/feedback

- Ability to analyze reports and survey results

- Sense of urgency, ability to prioritize and multitask, good time-management skills.

- Need to have the ability to work well with different teams

- MS Office proficiency

Benefits:

- 13-month salary

- Performance bonus: 2-3 months salary

- Transportation allowance

- Premium Healthcare

- Full salary social insurance

- Meal at canteen

- 13 days of annual leave

- Many opportunities for development (transfer, promotion)

- Training and learning development