About Amplify
Amplify is a creator-led global marketing and production company operating across 15+ markets. We partner with the world's biggest brands to deliver social-first campaigns, creator strategy, content production, and always-on brand building. Vietnam is a high-growth market for Amplify, and we are looking for a senior operator to take it into its next phase.
Role Overview
The Country Manager for Vietnam owns the full Vietnam P&L and is responsible for leading the team, expanding the pipeline, driving consistent delivery standards, and being the central point of contact for all Vietnam work. This role blends commercial leadership, team leadership, creator and campaign understanding, and operational excellence.
You'll oversee day-to-day operations, resource planning, campaign execution quality, and the strategic expansion of the Vietnam business. You will work closely with the COO and regional operations to ensure alignment with Amplify's global systems, processes, and standards.
Key Responsibilities
Commercial & P&L Ownership
- Own and manage the Vietnam P&L with full accountability for revenue, margins, forecasting, budgeting, and cost management.
- Work with regional finance and operations to drive profitability and operational efficiency.
- Identify opportunities to scale revenue through new clients, new creator verticals, and expanded services.
Business Development & Pipeline Growth
- Build and grow the pipeline across FMCG, tech, entertainment, and other high-growth sectors.
- Lead new business conversations, pitch development, and proposal strategy.
- Maintain strong local industry relationships with agencies, brands, creators, and partners.
- Identify opportunities for cross-market collaboration across SEA and global teams.
Leadership & Team Management
- Lead, mentor, and develop the Vietnam team across account management, creative, campaign management, and production.
- Ensure the team is resourced correctly and working to Amplify's standards of speed, creativity, and precision.
- Implement career pathways, performance frameworks, and leadership development.
- Foster a culture of high performance, collaboration, and accountability.
Campaign Delivery & Operational Excellence
- Oversee execution of all Vietnam campaigns and projects.
- Ensure delivery quality: creative, strategy, creator selection, content production, and reporting.
- Resolve operational issues and proactively improve workflows and systems.
- Work closely with regional operations to roll out new processes, tools, and best practices.
Creator & Market Strategy
- Stay ahead of trends in the creator economy, social platforms, content formats, and consumer behaviour in Vietnam.
- Guide clients on creator strategy, platform best practice, and social-first thinking.
- Work with regional Creator teams to identify talent opportunities for Vietnam.
Cross-Market Collaboration
- Partner with the Singapore and regional offices on multi-market campaigns.
- Ensure Vietnam is set up to deliver consistently with Amplify's global methodology.
- Join regional leadership meetings to provide market insights, updates, and opportunities.
