JOB OVERVIEW
As the UX Research Manager, you are the strategic Source of Truth for the entire product ecosystem (Mobile App Smart Car Web Portal). Your mission is to lead a high-performing research team that deconstructs complex human behaviors into Actionable Strategic Insights.
In this role, you do not design the solutions; instead, you define the problem space through advanced automotive-specific methodologies (HMI) and cutting-edge data analysis (AI, Big Data). You act as a bridge between raw user data and the UI/UX Production team, ensuring that every design decision is grounded in scientific evidence, safety standards, and future-forward trends.
JOB DESCRIPTION
1. Advanced HMI & Automotive Research Leadership
- Safety & Cognitive Load Analysis: Lead specialized studies on Driver Distraction, reaction times, and cognitive workload.
- Visual & Attentional Mapping: Oversee Eye-tracking studies to measure Gaze Shift, Glance Duration, and situational awareness, ensuring compliance with international safety guidelines (ISO 15007/15008, FMVSS).
- Multimodal Interaction Testing: Evaluate the effectiveness of non-visual feedback, including Haptic/Tactile cues, Spatial Audio, and Voice UI to optimize eyes-on-the-road interactions.
- Naturalistic & Simulated Testing: Design research protocols for both high-fidelity Driving Simulators and Naturalistic Driving Studies (NDS) to capture authentic user behavior in diverse driving scenarios.
- Prototype Validation: Facilitate testing for IVI (In-Vehicle Infotainment), HUD (Head-Up Display), Digital Clusters, and Mobile Apps to identify error patterns before the development phase.
2. Ecosystem Continuity & Journey Insights
- Cross-Platform Synchronization: Research the Hand-over experiencehow users transition from the Mobile App (remote control/trip planning) to the Vehicle HMI, and eventually to the Web Portal for data management.
- Friction Point Identification: Analyze the entire ecosystem to find breaks in the journey, providing the UI/UX Production team with clear evidence of where the experience needs to be bridged.
- VOC & Market Intelligence: Synthesize data from Voice of Customer (VOC), CRM, App Store reviews, and field feedback to create a 360-degree view of the user.
3. AI-Driven Analysis & Future Trends
- Predictive UX & AI: Leverage AI/Machine Learning tools to analyze large-scale qualitative data and predict future user needs based on emerging HMI trends (e.g., Generative AI in-car, AR-HUD).
- Big Data Integration: Collaborate with data engineers to merge Vehicle Telemetry data with user behavior patterns to uncover hidden insights that traditional interviews might miss.
- Strategic Benchmarking: Conduct periodic evaluations of global HMI trends and international standards to ensure the product remains at the forefront of the industry.
The primary output of this role is a Source of Truth documentation for the production team, including:
- Behavioral Pattern Reports: Deep dives into how different personas interact with the ecosystem in real-world contexts.
- HMI Safety & Performance Audits: Quantitative evidence of distraction risks or cognitive friction in proposed concepts.
- Ecosystem Opportunity Maps: High-level insights pinpointing where the user journey can be improved across platforms.
- Next-Gen Forecasts: Data-backed recommendations on emerging technologies and how they should be integrated into the product roadmap.
Requirements
1. Strategic Vision & Leadership
- Experience: 810 years in UX Research, with at least 35 years in a Managerial/Lead role. Proven experience in complex hardware-software integrated systems (Automotive/HMI experience is mandatory).
- Visionary Mindset: Ability to anticipate how Autonomous Driving (ADAS) and AI will shift human behavior and expectations over the next 510 years.
- Education: Bachelor's degree or higher in Psychology, Human-Computer Interaction (HCI), Human Factors, or a related technical field.
2. Technical Expertise & Methodology
- Automotive Standards: Mastery of international HMI safety standards and the ability to apply them to research frameworks without stifling design innovation.
- Advanced Tools: Expert-level knowledge of eye-tracking systems (e.g., Remote/Wearable), Biometric sensors (GSR, Heart Rate), and specialized HMI testing software.
- Data & AI Literacy: Proficiency in using AI-powered research tools for sentiment analysis and the ability to work with large quantitative datasets (Big Data).
3. Managerial & Collaborative Soft Skills
- Objective Evidence-Based Approach: A strong commitment to objectivity; the ability to defend research findings with data, even when they challenge stakeholders assumptions.
- Insight Synthesis: The ability to distill complex technical data into compelling Insight Packages that inspire the UI/UX Production team to create innovative solutions.
- Ecosystem Thinking: A natural tendency to view every feature as part of a connected system (App-Car-Web) rather than an isolated screen.
Work Location:Technopark Tower, Gia Lam, Ha Noi
With respect to all your personal data shared to VinFast in the application and the entire recruitment process of VinFast, by clicking Apply, submitting your resum/CV and/or participating in VinFast's recruitment process, you agree that you have read VinFast's Personal Data Protection Policy (Policy) posted at https://vinfastauto.com/vn_vi/dieu-khoan-phap-ly or https://vinfast.vn/privacy-policy/, you agree to the Policy and consent for VinFast to process your personal data in accordance with the Policy and the applicable regulations on personal data protection.
To all recruitment agencies: VinFast
does not accept agency resumes. Please do not forward resumes to our careers alias or other VinFast employees. VinFast is not responsible for any fees related to unsolicited resumes.
