I. Job Description:
As a User Growth Specialist at Galaxy Joy, you will be at the heart of driving expansion for the SkyJoy loyalty platform. Your mission is to scale the ecosystem by acquiring new members, increasing engagement with the Sky Point currency, and maximizing the lifetime value of users within the platform. You will blend data-driven experimentation with creative marketing to optimize the user journey from a passenger to a frequent loyalty program user.
- Platform Growth Strategy:Develop and execute multi-channel growth campaigns specifically designed to onboard users to the SkyJoy loyalty platform from diverse touchpoints (Vietjet flights, HDBanks, Vikki Digital Bank, partner channel).
- SkyPoint Ecosystem Optimization: Drive Earning and Redemption activities. Create compelling campaigns that encourage users to accumulate SkyPoints and spend them on rewards (flight tickets, F&B, retail vouchers and others).
- Funnel Optimization:Analyze the user journey within the SkyJoy app to identify drop-off points. Implement A/B testing and growth hacks to improve conversion rates for registration and first-time rewards redemption
- Lifecycle Marketing & Retenti:Design and manage automated lifecycle campaigns using Marketing Automation tools to reactivate dormant members and build long-term loyalty for the platform.
- Partner Marketing Integration: Collaborate with GalaxyJoy's Business Development team to leverage partner ecosystems (Banking, Finance, Retail) for co-marketing and cross-platform user acquisition.
- Data-Driven Insights: Monitor and report on platform health metrics. Translate complex data from internal BI dashboards into actionable growth experiments.
- Other tasks assigned by the Head of Growth and Marketing.
II. Job requirements:
A. Education & Work Experience:
- Education: BA/BS/Marketing degree (in lieu of degree, three years of relevant work experience).
- Experience: 24 years of experience in Growth Marketing, Performance Marketing, preferably within Fintech, E-commerce, FMCG or Travel sectors
- Platform Expertise: Strong understanding of app-based growth strategies.
- Analytical Mindset: Proficiency in data analysis; ability to interpret user behavior and ROI to justify marketing spend
- Technical Proficiency: Hands-on experience with Marketing Automation platforms (e.g., Insider, MoEngage, Clevertap) and App Analytics tools (AppsFlyer, GA4).
- Culture Fit: Proactive, creative, and capable of designing low-cost, high-impact experiments to achieve rapid scale in a dynamic environment.
B. Skills & Personal Attributes:
- Detail-oriented with the ability to manage projects from inception through execution.
- Excellent communication skills, both verbal and written.
- Comfortable with data, analytics, CRM and loyalty programs coupled with creativity and a passion for branding.
- A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment.
- Entrepreneurial, self-starter with hands-on approach.
BENEFITS:
- Competitive salary package
- Probation period salary is 100% of the official salary
- Comprehensive health and accident insurance
- 15 days of annual leave
- Provision of work equipment (Macbook/Laptop, mouse, monitor, etc.)
- A creative and modern working environment.
Work Location: Floor9, GalaxyInnovation Hub, D1 Road, Hi-Tech Park,Thu Duc City, HCMC
