About the Role
Our client is hiring a User Growth Manager to act as a direct growth partner to the CEO.
This role owns the company's entire growth engine (UA, Creative, Monetization, Data) and works closely with Product to decide which games to build, invest in, and scale — all backed by data.
Key Responsibilities
- Market Intelligence: Continuously monitor market trends, genre performance, and competitor strategies; turn findings into clear investment recommendations.
- Data-Driven Decisions: Own a standardized framework for scaling or discontinuing products, based on performance benchmarks (CPI, retention, LTV, payback) rather than intuition.
- User Acquisition: Lead media buying performance across major ad networks; run a fast-paced creative testing process and explore new acquisition channels ahead of competitors.
- Launch Strategy: Own the end-to-end launch process — from concept testing to soft launch to global scale — with clear go/no-go criteria at each stage, refined through post-launch reviews.
- Marketing × Product Collaboration: Build a feedback loop between marketing insight and product development, so that new game ideas are validated early and product roadmaps are designed with scalability in mind.
- Team Leadership: Manage and grow a team of functional leads; set ambitious goals and build a culture centered on data, fast experimentation, and accountability.
Requirements
- 6+ years of experience in growth or product marketing within a data-intensive environment.
- 2+ years managing teams at a Manager level or above.
- Hands-on experience managing significant, multi-channel, multi-market acquisition budgets.
- A track record of making — and defending with data — decisions to scale or discontinue a product.
- Strong leadership skills, sound judgment under pressure, and comfort operating in a fast-changing industry.
- Nice to have: experience launching successful Puzzle titles, building cross-functional product ideation processes, or applying AI tools to marketing and analytics work.
Benefits
Pay & Rewards
- Guaranteed 13th-month pay, plus a performance-linked bonus tied to both company and individual results (total yearly earnings can reach the equivalent of roughly 3+ months extra pay on top of base salary).
- Festive and year-end bonuses, in cash or in kind depending on the occasion.
- Base salary reviewed twice yearly according to performance and capability growth.
Health & Wellbeing
- Social insurance contributed on full salary.
- Supplemental private health insurance once confirmed as a full-time employee.
- Annual company-sponsored health check-up.
Growth & Learning
- A yearly training budget (in the range of VND 15–30 million per person) to support courses, certifications, or skill-building of your choice.
- Access to online learning platforms (e.g., LinkedIn Learning, Coursera).
- Clear internal promotion pathway and career progression framework.
- Structured onboarding and ongoing internal training programs.
Culture & Work Environment
- A spacious, well-equipped office with dedicated meeting rooms and communal areas.
- Company-wide trips twice a year, with an allowance for employees to bring family members.
- Quarterly team bonding activities and an annual team-building event.
- In-house interest clubs (sports and other activities) open to all staff.
- Necessary work equipment provided from day one.
How to Apply
Please send your CV to [Confidential Information] with the subject line: Marketing Manager Application – [Your Full Name].
