1.Job Purpose
The Senior User Engagement (CRM) is responsible for building, executing, and optimizing user lifecycle management strategies across CRM channels (Email, Push Notifications, In-app, etc.) to drive user engagement, retention, and customer lifetime value (LTV).
2.Key Responsibilities
Strategy & Planning
- Develop and execute User Engagement & CRM strategies aligned with business goals.
- Design and manage user lifecycle journeys (onboarding, activation, retention, reactivation, churn prevention).
- Segment users based on behavior, demographics, transaction history, and engagement.
Execution & Operations
- Plan, launch, and optimize multi-channel CRM campaigns (Email, Push, SMS, In-app).
- Collaborate with Product, Marketing, Data, Tech, and Design teams to ensure consistent and contextual messaging.
- Manage CRM content, including copy, timing, and frequency, to optimize user experience.
Analytics & Optimization
- Monitor and analyze campaign performance (Open Rate, CTR, Conversion, Retention, Churn, LTV).
- Conduct A/B testing, generate insights, and continuously improve CRM performance.
- Leverage data to recommend engagement strategy optimizations.
Platform & Process Management
- Work with CRM/CDP platforms such as Braze, Salesforce, HubSpot, MoEngage, CleverTap, Insider, etc.
- Ensure CRM data accuracy and compliance with data privacy regulations (GDPR, PDPA).
- Support CRM process development, team training, and act as a strategic advisor on user experience initiatives.
3.Job Requirements
Experience & Knowledge
- 2+ years of experience in CRM, User Engagement, Lifecycle Marketing, Marketing Automation, or related fields.
- Strong understanding of customer lifecycle, retention, and cohort analysis.
- Experience with large-scale user products is a plus, especially Mobile Apps and Global markets; experience in Sports, Gaming, or Entertainment is preferred.
Skills & Mindset
- Strong analytical and data-driven mindset with a results-oriented approach.
- Proficient in CRM/CDP and marketing automation tools.
- Strong CRM copywriting and cross-functional collaboration skills.
- User-centric, proactive, strategic, and hands-on.
4.Benefits
- Competitive Pay & Bonuses: Attractive project-based bonuses and salary reviews every 6 months.
- Premium Gym Access: Free membership at a 5-star fitness club.
- Fun Pickleball Events: Join exciting pickleball activities with great prizes.
- Ergonomic Chairs: Work comfortably with high-quality ergonomic seating.
- Free Snacks & Coffee: Daily complimentary snacks and coffee.
- Team Bonding: Enjoy happy hours, birthday parties, and annual company trips.
- Health & Wellness: Annual health check-ups to keep you at your best.
5.Working Hour & Location
- Working Hours: 8:30 AM 6:00 PM (Monday to Friday)
- Location: Unity Office, Room 05.15, 628A Vo Nguyen Giap, An Khanh Ward, Thu Duc City (former District 2), Ho Chi Minh City
