User Acquisition & Community Specialist

JOB DESCRIPTION:

Main Objective:

Deliver effective marketing assets such as video advertising, banners, and app store

assets, that drive audience expansion and long-term growth for digital ad platforms

(Facebook, Tiktok, AppLovin, etc.)

1. Planning & Research

Conduct market research including user behavior, market trends, and competitor app

analysis to generate new creative concepts and ideas.

Collaborate with the UA and Design teams to create a full creative production cycle

specifically for paid campaigns including hypothesis development, concept creation,

content plan, content production, and performance tracking across platforms such as

AppLovin, Facebook, TikTok,...

2. Deliverables Management

Write clear creative briefs and coordinate with designers and motion team to ensure

deliverables are produced with the right direction, quality, and timeline.

Use AI-based tools (ChatGPT. Gemini,....) with well-written prompts - if needed to

generate high-quality images, videos, ensuring efficiency and deadlines

3. Analysis

Review creative asset performance metrics, summarize key findings

Convert creative test results into next actions including refine existing concepts or

generate new creative ideas.

REQUIREMENTS

Previous experience in advertising creative production, content creation, or video/image

production.

Experience in creative work such as design, art direction, content development, video

creation, writing, creative strategy, or other marketing/media production roles.

Strong creativity and the ability to identify and analyze market trends. Understanding

how to create effective content for TikTok, Meta Ads, Google Ads, etc., and proposing

breakthrough and high-performing ideas.

Experience working in the Mobile App or Gaming Creative field is a strong plus.

Basic understanding of performance metrics: CTR, ROAS, IPM, etc.

Familiarity with ad formats and advertising policies on Meta, TikTok, Google Ads,

AppLovin, and other platforms.

Ability to write clear and structured creative documentation (briefs, best practices,

insights) for effective internal communication.

Proficiency in research tools and AI-based tools.

Project management experience with the ability to handle multiple tasks and deadlines.

Why You'll Love Working Here:

Salary:

100% salary during probation

13th-month salary

Performance bonus

Salary review at least one time per year based on employee's performance and

contribution

Health & Insurance:

Social Health Unemployment Insurance

Premium health insurance

Annual health check-ups

Annual leave: 12-14 days

Working environment:

MacBook Pro is provided.

A friendly and fun workplace with daily coffee, tea, and snack bar.

We organize company trips, team building activities, and monthly parties.

Join our employee clubs from football, badminton, and running to our vibrant

music club where colleagues play instruments and sing together.

Address: B00.11-B.0012 Sarica, No. 6, D9 Street, An Loi Dong Ward, Thu Duc

District, Ho Chi Minh City.

Email: [Confidential Information]