UI/UX Designer

Growtrics is an AI-powered EdTech company building an adaptive learning platform that helps students master Mathematics and Science through personalised, interactive, and deeply engaging experiences. We combine cutting-edge AI models, multimodal learning, and delightful product design to deliver a new category of learning outcomes.

Role Overview

This is a full-time, on-site UI/UX Designer role based in Ho Chi Minh City, Vietnam. We are looking for a UI/UX Designer to own and continuously improve the end-to-end product experience of our learning platform. This role is strongly product and UX-centric, with an emphasis on user flow clarity, learning experience quality, and data-informed iteration.

You will work primarily in Figma, collaborate closely with engineers and a Rive animator, and use user behavior insights to design, test, and refine experiences for students and parents. While the role includes some creative and brand-related design work, the core responsibility is product UX ownership.

This role is ideal for designers who enjoy systematic product thinking, clear interaction design, and improving real user outcomes not just making things look good.

Key Responsibilities

1. End-to-End UI/UX Design Ownership (Product Experience)

• Own and maintain all core product user flows in Figma, including: Onboarding and trial experience, Daily learning loops, Progress tracking and feedback, Motivation and reward systems
• Lead the full design cycle: User research, Journey mapping, Wireframes, Interactive prototypes, High-fidelity UI
• Design clear, intuitive, and cognitively appropriate interfaces for web and mobile.
• Act as the single source of truth for how the product experience is structured and intended to behave.
• Ensure consistency, usability, and clarity across all screens and interactions.

2. UX Analytics, Insights & Optimization

• Analyse UX-level data such as: Funnel drop-offs, Screen engagement, Interaction friction.
• Use tools such as GA4, Firebase, session replays, or equivalent to identify experience issues.
• Translate behavioral data into concrete design improvements, not just reports.
• Continuously iterate designs based on qualitative and quantitative insights.

3. Experimentation & A/B Testing

• Propose and design UX-focused A/B tests to improve: Activation, Engagement, Retention
• Design test variants in Figma with: Clear hypotheses, Defined success metrics
• Collaborate with Product and Engineering teams to: Review results, Iterate and refine designs

4. User Research & Learning Experience Quality

• Conduct lightweight, ongoing usability testing with students and parents.
• Observe real user behavior to uncover: Confusion, Friction points, Unmet learning needs
• Run mini research sessions, competitor analysis, and UI pattern reviews.
• Synthesize findings into actionable UX improvements that enhance learning outcomes.

5. Motion & Engineering Collaboration

• Collaborate closely with the Rive animator to: Define animation states, Document interaction intent within Figma
• Define UX states and behaviors clearly so motion and engineering teams can implement accurately.
• Review implemented experiences with both interaction logic and motion quality in mind.
• Work closely with engineers to ensure feasibility, clarity, and design intent are preserved.

6. Design Systems & UX Operations

• Create and maintain a design system with reusable UI components.
• Maintain well-organized Figma files, libraries, and version control.
• Establish and enforce consistent UI and UX guidelines across the product.
• Support rapid design iterations for experiments, MVPs, and new product ideas.

7. Supporting Creative & Brand Design (Secondary Focus)

While the role is product-first, you will also support selected creative needs when required:

• Design pitch decks and product storytelling materials.
• Create simple visuals for: Website banners, Product launches, Educational or marketing campaigns
• Ensure brand consistency across product and supporting materials.
• Produce simple motion or animated assets when relevant to product or learning experience.

Soft Skills & Values (Must-Have)

• Independence & Initiative: Ability to learn quickly, work autonomously, and solve problems logically in a fast-moving, AI-assisted environment.
• Clear Communication: Ability to articulate design decisions and UX reasoning clearly in English, and raise issues early when needed.
• Product-Oriented Creativity: Creativity grounded in usability, clarity, and measurable outcomes not just aesthetics.
• Agility: Comfortable adapting to changing priorities, experiments, and evolving product directions.
• Result-Oriented Mindset: Assessed based on the quality, clarity, and timeliness of delivered work and its impact on users.
• Good at English Communication.

Why you'll love working here:

• Highly competitive compensation package, including 100% salary during probation, designed to reward your talent and dedication.
• 13th-month salary and performance-based bonuses to celebrate your achievements and contributions.
• Comprehensive Social Insurance calculated on gross salary, giving you peace of mind and full legal protection.
• Generous and flexible time-off policy: 14 annual leave days + 6 sick leave days to recharge and maintain work-life balance.
• Flexible working hours allowing you to manage your schedule and work in a way that suits your lifestyle.
• MacBook provided, ensuring you have the tools to perform at your best from day one.
• Full compliance with the Vietnam Labor Code, so you can focus on work with confidence in a fair and lawful environment.
• Opportunity to collaborate directly with global stakeholders, gaining exposure to international best practices and expanding your professional network.
• A workplace that truly values your well-being: regular social events, sports clubs, gym activities, and team-building programs to foster connection and fun.
• Vibrant, youthful, and international culture that encourages creativity, innovation, and continuous growth.
• Fully stocked pantry with a variety of snacks, milk, and beverages to keep you energized throughout the day.
• Recognition and rewards based on your experience, skills, and qualifications, ensuring your contributions are appreciated and fairly compensated.
• Career development and learning opportunities to help you grow personally and professionally in a dynamic, supportive environment.

Why Join Growtrics

Growtrics is a fast-rising AI EdTech company pushing the boundaries of how learning products are designed and experienced.

Here, design is not decoration. it is a core driver of learning effectiveness. Every team member has a voice, ownership, and real responsibility. If you care deeply about UX, learning outcomes, and building meaningful products from the ground up, Growtrics offers strong opportunities for growth and impact.