ABOUT THE COMPANY
Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.
To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.
ABOUT THE ROLE
As our UA Performance Lead, you will take full ownership of performance marketing initiatives tailored to our D2C e-commerce model, with a primary focus on Paid Ads to drive online purchases and scalable revenue. Leading a team of specialists, you will emphasize conversion optimization, funnel efficiency, and e-commerce-specific metrics to fuel aggressive global expansion.
Working Place
- Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
- Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City
WHAT WE ARE LOOKING FOR
- 3+ years of hands-on experience in Performance Marketing or Growth Marketing, with at least 2 years of deep expertise specifically in app/game user acquisition on paid ads platforms (e/g Applovin, Mintegral, Unity, ironSource, Google, UAC, TikTok, Meta...)
- Proven experience in managing a performance marketing team of at least 3-5 people, with a track record of hitting aggressive KPIs.
- Expertise in A/B testing, cohort analysis, and LTV (Lifetime Value) modeling
- Deep experience with Mobile Measurement Partners (MMP) such as AppsFlyer, Adjust, or Singular.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
- Excellent English proficiency to work in a global, fast-paced environment.
- A proactive leader who is detail-oriented, self-driven, and thrives in a performance-focused culture.
- Excellent communication and presentation skills
WHAT YOU WILL DO
- Build and direct full-funnel performance marketing campaigns across key platforms (Meta, Google, TikTok, Pinterest, AppLovin, etc.) to acquire new customers and increase customer lifetime value.
- Oversee the planning, launching, and daily optimization of ad spend within your team to drive purchases and maximize financial / performance metrics.
- Leverage different paid ad tactics, and optimization rules to improve performance.
- Collaborate closely with cross-functional teams including creatives, content and product team to align on campaign goals and execution.
- Stay updated on industry trends, algorithm changes, and best practices to ensure we stay ahead in the digital advertising space.
- Guide your team in constantly A/B testing everything from ad creatives, audience segments, placements to bidding strategies to find the best-performing combinations.
- Prepare and present regular campaign performance reports with actionable insights and learnings.
WHY CROSSIAN IS THE NEXT BIG STEP FOR YOUR CAREER
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Total Compensation Package (Avg. 25 months/year)
- Monthly Salary: Competitive and negotiable based on experience.
- Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
- Bonuses: Average 8-12 months of performance and annual bonuses per year.
- Full salary contribution to compulsory social insurance (SI, HI, UI).
- Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.
- Premium Global Health Insurance
- 5-day work week with 15 days of paid annual leave.
- An annual 5-star Summer Summit.
- Office Amenities: A well-stocked Pantry and a dedicated Crossian Caf with free refreshments and goodies.
- Learning & Development: General Company Training & Development Program, including access to free Coursera courses.
