UA Marketing Mobile App Global (IAP. SUB)

Company Description 1TABB is a global AI-powered software studio focused on creating smart, minimalist mobile apps that simplify everyday life. The team builds seamless products that span productivity tools and lifestyle experiences, connecting people and technology in intuitive ways. 1TABB emphasizes clean design, efficient performance, and user-centric features to deliver practical solutions in a single, streamlined interface. Applicants will join a company that values innovation, simplicity, and the thoughtful use of AI to enhance daily digital experiences.

Role Description The UA Marketing Mobile App Global (IAP, SUB) role is a full-time, on-site position based in Hanoi. The role involves planning, executing, and optimizing user acquisition campaigns across global markets to drive in-app purchases and subscription growth for 1TABB's mobile apps. Day-to-day tasks include conducting market and audience analysis, developing and testing marketing strategies, managing ad campaigns across multiple channels, and monitoring performance metrics to improve ROI. The position also requires collaborating with product, data, and creative teams to refine messaging, optimize funnels, and align growth initiatives with app roadmap and business goals. The role includes preparing regular performance reports, identifying new opportunities and channels for growth, and maintaining an up-to-date understanding of mobile marketing trends, platforms, and tools.

Qualifications

• Candidates should possess strong Communication and Customer Service skills, with the ability to collaborate effectively across teams and interact professionally with partners and stakeholders.
• Candidates should possess Market Research skills, including analyzing user behavior, competitor activity, and global trends to inform UA strategies.
• Candidates should possess Sales capabilities related to driving conversions, optimizing pricing and offer structures, and supporting revenue growth from IAP and subscriptions.
• Candidates should possess Marketing Strategy skills, including campaign planning, channel selection, A/B testing, and performance optimization for mobile apps.
• Experience with mobile user acquisition, app store optimization (ASO), and performance marketing platforms (e.g., Google Ads, Meta, TikTok, Apple Search Ads) is highly beneficial.
• Strong analytical skills, with proficiency in using analytics tools and dashboards to interpret data and make data-driven decisions, are preferred.
• Familiarity with subscription and IAP monetization models, cohort analysis, and LTV/ROI metrics is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in mobile app growth and UA.