Responsibilities and Duties:
- Ideate & Execute Touchpoints: Develop and implement attractive booth, POSM, and event concepts at points of sale, ensuring alignment with communication goals and target audiences;
- Expand & Manage Locations: Scout, connect, and directly engage with strategic locations (apartments, buildings, residential areas, etc.) to deploy effective offline activities;
- Event & Activation Management: Plan, organize, and supervise offline sales programs, directly engaging customers on-site (events, booths, sampling, mini-games, etc.);
- Optimize Experience & Conversion: Design a seamless customer journey at touchpoints, testing and optimizing on-site conversion methods (QR codes, leaflets, service demos, etc.);
- Team & Partner Management: Manage and train PG teams/collaborators at points of sale. Coordinate with internal teams and local partners for co-branding activations and synchronized communication;
- Analysis & Improvement: Monitor, interpret, and evaluate the effectiveness of offline campaigns (reach, engagement, conversion). Analyze competitors to propose continuous improvements;
- Negotiation & Local Collaboration: Negotiate locations, work with apartment management, event organizers, or local authorities to deploy activities and integrate the brand into the community;
- Perform other tasks as assigned by direct management.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, Communications, or related fields;
- +2 years of experience in Trade Marketing / Activation / BTL Marketing, preferably in the service or trading sectors;
- Proven experience with new sales points, showrooms, and activation booths;
- Familiarity with building/apartment management, local markets, and shopping malls;
- Strong visual & brand thinking for booth/POSM design;
- Understands offline metrics (reach, sampling, conversion, CPT);
- Proficient in venue negotiation, surveying, and budget planning;
- Skilled in personnel coordination and data-driven improvement;
- Excellent communication, presentation, and persuasion;
- Proactive, agile, and handles pressure well;
- Works independently, collaborates effectively, willing to travel;
- Have a personal laptop.
At bTaskee, we don't just work we thrive with top-notch benefits!
- Competitive Salary Rewarded based on your experience and skills;
- KPI-Based Salary Earn what you deserve through your contributions;
- 13th-Month Bonus Rewarded based on both your performance and the company's success;
- Annual Performance Review Unlock growth opportunities every year;
- BYOD Support Get an allowance while enjoying the flexibility of using your own laptop;
- Comprehensive Healthcare Regular check-ups & a premium health package;
- Premium Healthcare - Exclusive top-tier health insurance for your well-being;
- SHUI Compliance Contributions aligned with legal regulations;
- Generous Leave Policy Enjoy 1216 annual leave days per year;
- Celebration Perks Special benefits for birthdays, weddings, childbirth, and more;
- Engaging Workplace Activities & exciting team-building events;
- Advance Home Care Benefit Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self-care.
Working Schedule: Monday to Friday - 09:00 AM to 06:00 PM
Working Location: HQ Tower - 9 Tran Nao, An Khanh Ward, Thu Duc City, HCMC
