Trade Marketing Leader

Working location: 2nd Floor, 94 Lang Street, Dong Da Ward, Hanoi

Working hours: 8:30 AM – 5:00 PM, Monday to Friday (1-hour lunch break). Weekends off

Salary range: 15–18 million VND/month

Experience required: From 3 years

I. Responsibilities

Trade Marketing Planning & Campaign Execution

1. Plan and execute monthly, quarterly, and campaign-based Trade Marketing activities to drive store traffic and expand customer reach.
2. Lead marketing concepts and activation plans for store openings, product launches, and customer appreciation programs.
3. Collaborate closely with Operations teams to develop in-store sales-driving solutions.
4. Manage promotional campaigns end-to-end, including budget control, gift allocation, and issue resolution.
5. Track campaign performance (ROI/ROA) and recommend optimization strategies.
6. Conduct market research and analyze customer behavior data to support business decisions.

Brand Visibility & POSM Management

1. Ensure consistent brand image and visual merchandising (VM/POSM) across all stores.
2. Oversee POSM design, production, and display quality to maintain brand consistency and aesthetics.
3. Coordinate with internal design teams and external vendors to optimize cost and quality.
4. Monitor POSM inventory, condition, and distribution across the store network.

CRM & Customer Service Management

1. Lead CRM and customer service operations to achieve growth and customer satisfaction targets.
2. Develop and approve customer care workflows and loyalty programs (SMS, Zalo OA, Call Center) to increase repeat purchases.
3. Supervise complaint handling and customer service execution to ensure service consistency and aligned brand communication.
4. Monitor membership database performance and evaluate team effectiveness to improve customer satisfaction metrics.
5. Train and coach team members on customer handling skills and take ownership of overall team growth targets.

II. Benefits:

1. Meal allowance: 40,000 VND/day.
2. One additional paid leave day during the employee's birthday week.
3. Holiday, Tet, and special occasion bonuses, plus quarterly and annual performance bonuses.
4. Annual salary review and increment.
5. Annual company trips and retreats, both domestic and international.
6. Full social insurance and annual leave benefits in accordance with labor regulations.

III. Qualifications

1. Minimum 3 years of experience in a similar Trade Marketing Executive/Assistant Brand Manager role or 2 years as a Trade Marketing Team Leader.
2. Mandatory: Experience in the F&B or FMCG industry.
3. Strong market analysis and customer insight capabilities.
4. Good sense of visual evaluation for branding materials, POSM, and visual merchandising at points of sale.
5. Proficient in Microsoft Office and familiar with CRM/customer service platforms and tools.
6. Ability to communicate effectively in English is a plus.