Trade Marketing Assistant Manager

Position: Trade Marketing Assistant Manager 

Working place: Nguyen Luong Bang, Tan Phu Ward, District 7, Ho Chi Minh City 

Working hours: Monday – Saturday, 9:00 – 18:00 

1. Main responsibilities: 

Trade Marketing & Retailer management 

• Developing Trade Marketing Plans: Designing and executing trade marketing strategies 

that align with brand objectives and support sales goals. This involves planning 

promotions, displays, and in-store marketing tactics to maximize product impact at the 

point of sale. 

• Retailer Relationship Management: Building and maintaining strong relationships with 

retail partners and distributors. This includes understanding each retailer's needs and 

working to ensure optimal product placement, promotional support, and competitive 

positioning. 

• Promotions and Merchandising: Creating, implementing, and tracking the effectiveness of 

promotions, discounts, and in-store displays. Trade marketers work to ensure that 

product presentations align with brand standards and appeal to target consumers. 

• Sales Support: Collaborating with sales teams to provide tools, resources, and insights to 

support their efforts in the field. This often involves developing sales materials, 

conducting training sessions and creating retail-specific presentations. 

• Market and Competitor Analysis: Monitoring market trends, competitor activities, and 

consumer behavior. This insight helps in adjusting strategies to better meet market 

demands and capitalize on opportunities. 

Sales Operations Management: 

• Execute and Monitor Perfect Stores in Key sales channels - execute and monitor 

planograming  

• Ensuring speed to market for New Product Distribution 

• Ensure submission of Monthly Principal Report 

• Sales Report – Weekly / Monthly 

• Budget Management: Managing budgets allocated for trade marketing activities, including 

tracking expenditure and analyzing ROI to ensure that funds are used efficiently to drive 

measurable results. 

• Data Analysis and Reporting: Analyzing sales data, customer feedback, and promotional 

outcomes to assess the impact of trade marketing activities. Reporting findings to 

stakeholders and using insights to refine future initiatives is also a key part of the role 

2. Requirements: 

• A University graduate degree in marketing, business administration, or a related field is 

typically required. 

• Relevant Work Experience would be an advantage: 3+ years in trade marketing, brand 

management, or sales within the FMCG, retail, or consumer goods sectors is expected. 

Experience working directly with retailers, distributors, or key accounts.  

• Project and Campaign Management: Proven experience in planning and executing trade 

marketing campaigns, promotions, and in-store activities. Familiarity with managing 

multiple projects and timelines are important, as trade marketing involves coordinating 

various initiatives simultaneously. 

• Data Analysis and Sales Insight: Experience analyzing sales data and translating it into 

actionable strategies are key. Familiarity with tools like Nielsen, IRI, or other retail analytics 

platforms  

• Cross-functional Collaboration: Since trade marketers work closely with sales, brand 

marketing, and retail teams, experience in cross-functional roles or environments where 

collaboration with other departments is an advantage  

• Skills in Marketing and Sales: Strong understanding of marketing principles, consumer 

behavior, and retail operations is crucial. Knowledge of trade marketing tactics (such as 

promotional planning, merchandising, and pricing) and sales fundamentals is required. 

• Analytical and Financial Acumen: should have strong analytical skills and be comfortable 

working with data to evaluate promotions and return on investment (ROI). Should also 

have some knowledge of budget management and forecasting. 

• Communication and Negotiation Skills: Excellent written and verbal communication skills 

are essential for collaborating with internal teams and external partners. Negotiation skills 

are also important when working with retailers to secure prime product placements and 

promotions.