Strategic Initiative C1 focuses on building a customer-led segmentation model to better understand customer needs, create differentiated value propositions, design meaningful customer experiences, and drive customer engagement across priority customer segments within the Banking & Financial Services industry. We are hiring Business Analysts across 3 strategic workstreams below. Candidates must have prior experience in Banking, Financial Services, Fintech, or related financial institutions.
1. WS1 – CUSTOMER INSIGHT & CVP MANAGEMENT
a. Description
- Conduct customer research and analyze customer behaviors, needs, pain points, and opportunities across customer segments
- Develop customer personas, need states, and jobs-to-be-done frameworks
- Consolidate insights from customer feedback, internal data, frontline observations, and market intelligence
- Benchmark customer propositions and industry best practices
- Support the design and continuous enhancement of Customer Value Propositions (CVP)
- Translate customer insights into actionable business recommendations
b. Requirements
- Must have 5-8 years of experience in Banking, Financial Services, Fintech, Customer Insight, Customer Segmentation, Product Strategy, Marketing, or Consulting
- Strong qualitative and quantitative research capabilities
- Experience analyzing customer behavior, customer needs, and market trends
- Ability to convert research findings into practical business recommendations
- Strong analytical thinking, storytelling, and presentation skills
2. WS2 – SOLUTIONS & CUSTOMER JOURNEY
Description
- Analyze customer needs and business problems to identify solution opportunities.
- Gather, document, and manage business requirements and solution specifications.
- Design solution concepts and assess business impact and feasibility.
- Map current and future-state customer journeys.
- Identify customer pain points and improvement opportunities.
- Collaborate with Product, Technology, Operations, Risk, Data, and Business teams to deliver solutions.
- Support MVP development, testing, pilots, and performance optimization.
Requirements
- Must have 5-8 years of experience in Banking, Financial Services, Fintech, Business Analysis, Product Development, Digital Banking, Customer Experience, Service Design, or Business Transformation
- Hands-on experience in requirements gathering and solution design
- Strong understanding of customer journey mapping and process improvement
- Ability to work effectively with both business and technology stakeholders
- Strong problem-solving, communication, and stakeholder management skills
- Experience supporting digital product delivery or transformation initiatives is preferred
3. WS3 – BUSINESS MANAGEMENT & GOVERNANCE
Description
- Analyze business performance across customer segments and identify growth opportunities.
- Support KPI frameworks, scorecards, dashboards, and performance reporting
- Build business cases, financial impact assessments, and benefits realization analysis
- Collaborate with Finance, Data, and Business teams to ensure accurate measurement and reporting
- Support governance processes, execution tracking, and strategic initiative monitoring.
- Provide management insights to support prioritization and decision-making
Requirements
- Must have 5-8 years of experience in Banking, Financial Services, Fintech, Business Planning, Performance Management, Strategy, Finance, PMO, Governance, or Transformation
- Strong analytical and financial analysis skills
- Experience developing KPIs, dashboards, scorecards, and management reports
- Ability to translate data into actionable business insights
- Strong stakeholder management and presentation skills
- Experience in strategic execution, governance, or large-scale transformation programs is a plus
