Job Description
Responsibilities
SMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members the space to take ownership, explore ideas, and create real impact. This environment reflects TikTok's core value of Inspiring Creativity and offers a meaningful opportunity for candidates who want to grow and build at scale.
SMB plays a critical role in seller acquisition, incubation, and education, forming the foundation for a robust and scalable ecosystem on TikTok Shop. As a Merchant Strategist, you will work closely with business teams to drive merchant growth and improve operational efficiency, ultimately contributing to sustainable scale expansion for the platform.
Roles & Responsibilities:
1. Break down business goals, develop SMB merchant growth strategies and budget plans, and ensure effective execution
2. Build data-driven merchant growth models and segmentation frameworks to identify high-potential and at-risk merchants, and propose targeted strategies
3. Conduct deep analysis of merchant performance, industry trends, and market dynamics to generate actionable business insights
4. Establish and monitor key operational metrics and produce essential dashboards and reports
5. Support major strategic initiatives (e. efficiency improvement, content supply enhancement) and continuously iterate based on measurable outcomes
6. Identify business risks and efficiency gaps, and recommend strategy or process optimization solutions
Qualifications
Minimum Qualifications:
- Bachelor's degree or above
- 5+ years of experience in e-commerce, consulting, strategy, or business analytics
- Strong analytical, structured thinking, and strategy development skills
- Proficiency in English
Preferred Qualifications:
- Ability to independently diagnose issues, design solutions, and drive execution
- Proficiency in analytical tools (SQL, Tableau, Excel, etc.)
- Solid understanding of merchant lifecycle, segmentation, incentive mechanisms, and content supply dynamics
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
