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TikTok Shop - Merchant Operations Specialist, FMCG (Korean Beauty Brands) - Vietnam

  • Posted 6 months ago
  • Be among the first 10 applicants

Job Description

Responsibilities
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Health & Beauty is one of the most dynamic categories in e-commerce, driving both traffic and sales through fast trends, campaigns, and creator engagement.

In this role you will be responsible in delivering impact on the growth of merchants, by acquiring, and helping the sellers to succeed on platform, as well as delivering best customer experience by providing best service.

Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:
1. Brand Merchant Recruitment and Expansion: Conduct business development (BD) targeting top Korean beauty brand merchants, guide brands and agents to onboard in Vietnam, be responsible for market research and merchant analysis, provide timely feedback and suggestions, and formulate and implement category plans.
2. Experienced in merchant BD, able to provide support for merchant solutions and coordinate internal resources in response to industry pain points.
3. Conduct pre-incubation and operation for merchants to ensure that the growth rate of merchant GMV meets expectations; at the same time, provide corresponding data support and analysis suggestions for the pre-onboarding preparation work of merchants.
4. Have basic event planning capabilities, understand industry event trends, regularly organize brand exchange summits, etc., to achieve referral of merchant resources.
5. Be responsible for the operation of Korean merchants in the fast-moving consumer goods sector in Vietnam, build a healthy merchant product ecosystem, expand the breadth and depth of the merchant and product ecosystem, efficiently identify high-quality supply to drive business growth, and be accountable for the growth of industry GMV.
6. Understanding of Content-based E-commerce, be able to explore and implement effective methods to improve the efficiency of e-commerce content, including but not limited to conceiving content production ideas, identifying and managing content distribution channels, coordinating marketing event resources, and actively seeking cooperation with creators, MCN agencies, third-party platforms (TAP), etc., to enhance product performance and drive sales growth.

Qualifications
Minimum Qualification(s)
1. Bachelor's degree or above, with more than 3 years of experience in e-commerce operations or merchant acquisition.
2. Have strong market exploration and marketing innovation capabilities, be able to grasp and guide the overall marketing of merchants.
3. Have strong Data Analysis capabilities, be able to analyze and summarize industry trends and project management based on data.
4. Have strong self-motivation and sense of responsibility, possess good teamwork spirit and excellent organizational, coordination, and communication skills, and be strongly results-oriented.
5. Fluent communication in English and Korean to collaborate with the targeted overseas brands and merchants that are Korean-speaking

Preferred Qualification(s)
1. Strong connections with Korean brands and sellers are preferred

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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About Company

Job ID: 140201953

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