[Thanh Khe, Da Nang] Senior Marketing Copywriter

Headquartered in Singapore, the Getz Group is a dynamic and forward-thinking technology solutions company that specializes in digitally transforming the Food and Beverage (F&B) industry. Committed to excellence and unwavering customer satisfaction, Getz Group takes pride in delivering high-quality products and services tailored to meet the unique needs of our clients in Singapore.

At Getz, we offer not only one of the highest salaries but also a suite of attractive benefits, ensuring that we attract and retain the best talent in Vietnam. Enjoy top-tier perks, attractive salary, traveling opportunities, and working with a highly capable team by choosing to join Getz today where opportunities abound, and a world of possibilities await you!

About us | Getz

Working location: 8th floor, Vietnam Post Building, 271 Nguyen Van Linh, Vinh Trung Ward, Thanh Khe District, Danang, Vietnam

Working time: Mon - Fri (8 am - 5h30 pm, with 1h30 lunch break). Can be flexible to WFH on every Friday.

Benefits

• Highly competitive salary based on your ability & experiences and expectations.
• Young and dynamic working environment.
• Full insurance package based on full gross salary
• Premium Healthcare Package for Staff and Family Members
• Diverse Holidays & Special Events Bonuses & incentives
• Family Financial Support - Education for up to 2 kids
• Lunch Allowance
• Professional Training and Development Budget
• Global Exposure and Travelling Opportunities

+ Sponsored Trip to Singapore to broaden your horizon and training opportunities.

+ Annual company-wide Overseas Rest & Relax Trip

• Bi-Annual Recognition: Salary Reviews and Appreciation

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or related field
• From 3+ years of relevant experience, past experience as Senior Copywriter, Content Strategist, Content Manager, Content Lead or similar roles/experiences
• In-depth understanding of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)
• Strong working knowledge of various social media platforms and strategies
• Proven skill and past experience in email marketing (Content writing and Optimization) would be preferred
• Basic know-how of HTML and web publishing
• A professional portfolio depicting your work experience would be preferred

Responsibilities

1) Content Strategy

- Develop solid understanding of the target audience persona(s) and pain points

- Clearly address the target audience's pain points and convey our product's value proposition

- Conceptualise content that attracts and engages the target audience at different stages of the funnel

- Establish brand/style guides that specify the writing style and tone to deliver an engaging yet consistent message to the audience

2) Content Planning

- Plan, create, adjust and manage the Content Calendar to ensure timely publication across all channels

- Develop clear campaign objectives, goals and measurements of success

- Documented process and content workflow to keep everyone aligned

3)Content Execution

- Work with Content Creators (copywriters, designers) to create copies that accurately describe our product values and motivate target audience towards the campaign goal i.e. Schedule a Demo.

- Work with Digital Marketing Executives to distribute content

4) Progress Measurement and Optimization Report

- Utilize accessible metrics to track progress against objectives and ensure we stay on strategy

- Perform content audits to assess how well existing content is performing and analyze areas for improvements

- Performing content gap analysis and determining what type of content is missing and what is needed

For applying, send your English CV & portfolio to email: [Confidential Information] with title Senior Marketing Copywriter - Your Full Name