About Lyto
Lyto Brands Group is one of the fastest-growing e-commerce startups in Germany, building personalized products people actually care about. We run three emotionally driven D2C brands: famwalls (couples, families, friends), heybalu (pet lovers), and Bo & Birdie (young parents). We're a team of Shopify nerds, marketers, and content creators, united by a growth mindset and a result-oriented culture.
About This Role
We are looking for a Teeinblue expert who understands that in the world of personalization, the technical setup is just as important as the aesthetic. You will be the bridge between a creative concept and a functional, high-converting product. You'll own the entire lifecycle of a product and be responsible for localizing our winning concepts for the US and French markets, ensuring every persona and cultural nuance is captured.
Will This Role Fit You
This is not a traditional graphic design or UX/UI role. We need someone with a designer's eye AND a developer's systematic mindset. If you've never used Teeinblue or a similar personalization engines, this isn't the right fit for you.
Key Responsibilities
- Set up TeeInBlue product bases with accurate size variants, print areas, and mockups
- Build and configure personalization campaigns (field logic, default selections, variant mapping)
- Configure customization options and live preview functionality to accurately reflect customer selections
- Test and validate export files against print specifications for each product base
- Troubleshoot Designs Generating errors and other TeeInBlue technical issues
- Fix preview vs. print file discrepancies, especially for complex layouts with cutouts
- Optimize campaign performance and loading times
- Resolve production issues caused by incorrect configurations
- Quality check print files before products go live
- Duplicate and localize campaigns for US and FR markets
- Ensure correct product base assignments per market
- Collaborate with designers on market-specific requirements
Requirements
- Minimum 1 year of extensive, hands-on TeeInBlue (TIB) experience.
- Experience with other personalization tools (Customily, Zakeke, etc.)
- Experience with AI image creation
- Experience in design, e-commerce, or print production
- Understanding different market needs
- Clear English communication
- Photoshop skills (Intermediate to Advanced)
- Basic Knowledge of HTML/CSS
- Understanding of print areas, bleed, file formats, and production specs
- Technical affinity: You learn new software quickly and troubleshoot independently
- Self-Starter Attitude: You're comfortable working independently and managing your own pipeline notes.
