The Strategy Director will serve as the strategic lead for the client, driving media and integrated communication strategies that accelerate business growth and strengthen long-term brand equity. This role goes beyond traditional media planning to encompass end-to-end consumer engagement, data activation, and innovative partnerships. The Strategy Director will act as a trusted advisor to senior client stakeholders, ensuring Carat delivers measurable impact and thought leadership for the client's iconic portfolio.
Job Description:
Key Accountabilities
Strategic Leadership
- Lead all media and integrated strategy development for the client's full brand portfolio, with emphasis on big bet brands.
- Translate the client's business vision into actionable strategies that deliver brand growth and market leadership.
- Champion innovation by unlocking new platforms, forging breakthrough partnerships, and future-proofing the client's consumer engagement ecosystem.
Integrated Consumer Engagement
- Build holistic end-to-end consumer journeys across touchpoints (media, digital, data, activation).
- Drive the use of consumer insights and analytics to inform strategy, optimize impact, and measure success across brand building, conversion, and trial.
- Extend strategic influence beyond media to integrated communications and data activation.
Client & Stakeholder Partnership
- Act as senior strategic advisor to client leadership, ensuring strong alignment between business goals and communication plans.
- Collaborate closely with internal teams and global/regional stakeholders to deliver unified strategies.
- Foster trust-based partnerships that elevate Carat's role as the client's long-term business partner.
Team Leadership & Development
- Inspire, mentor, and lead a team to deliver high-quality strategic outputs.
- Foster a collaborative, data-driven, and innovation-oriented culture within the team.
- Develop talent pipelines to ensure capability growth in strategy, media, and integrated planning.
Person Specification
Knowledge & Experience
- 812 years experience in marketing, communications, media, or strategy (beer or beverages experience a plus).
- Broad expertise in media planning/buying across all channels, with strong foundations in brand, communication, and marketing strategy.
- Proven experience in translating data and insights into growth strategies.
- Track record of building integrated consumer journeys and driving business outcomes through media and communications.
- Experience collaborating with business leaders to shape communication agendas.
- Demonstrated ability to measure and evaluate media's impact across the funnel.
Skills & Abilities
- Business- and results-driven mindset with strong commercial acumen.
- Strategic thinker with analytical rigor and creativity.
- Excellent communication skills, able to simplify complexity and influence senior stakeholders.
- Strong leadership, team management, and mentoring abilities.
- Adaptability and resilience in a fast-changing landscape.
- Curiosity, growth mindset, and willingness to pioneer new approaches.
- Cultural fit: ideally familiar with Vietnamese consumer and drinking culture.
Location:
Ho Chi Minh City
Brand:
Carat
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
