Lead integrated media planning for brand partners: Translating commercial/business objectives into platform-specific media strategies with clear investment rationale and expected performance outcomes.
Build the media planning framework and playbook which connects social commerce service lines — Paid Media, Short Video, Affiliate, Influencer & Livestream.
Establish and maintain performance benchmarks and competitive intelligence for e-commerce media in Vietnam.
Lead the AI workstream for the Media & Video team — identifying high-impact use cases, piloting tools, and deploying scalable workflows across planning, content, and reporting functions.
Build and document AI-powered SOPs and automation workflows that reduce manual effort and improve planning and reporting speed across the team.
Own Media & Video P&L analytics: revenue tracking, billing pipeline, service-level performance vs. target, and monthly/quarterly reporting to leadership.
Develop reporting templates and dashboards that give brand partners and internal stakeholders a consistent, decision-ready view of campaign performance and business impact.
Assist Head of Media & Video on QBRs, annual business planning (BP/JBP), new service proposals, and pitch decks for prospective brand partners.
Partner with Commercial, Services, and Data teams to systematically build OnPoint's media moat — co-developing first-party audience data assets, unified cross-service attribution models, and performance intelligence infrastructure that compound OnPoint's media advantage over time and create durable differentiation for brand partners.
Requirements
5–7 years in media planning, performance marketing, or e-commerce analytics; agency, platform, or e-commerce enabler background preferred.
Strong command of paid media ecosystems: TikTok Ads, Shopee Ads, Meta Ads, Google Ads — including campaign architecture, bidding logic, attribution models, and platform-specific KPIs.
Demonstrated ability to build analytical frameworks and measurement systems from scratch — not just running reports, but designing how performance gets defined, tracked, and presented.
Proficient in data tools: advanced Excel/Google Sheets, at least one BI/dashboarding tool, BigQuery or SQL (strong plus).
Working knowledge of AI tools applied to marketing workflows — prompt engineering, automation, content scaling — or clear aptitude and initiative to build this capability rapidly.
Ability to translate complex data into narratives for brand partner audiences and internal leaders.
Strong written and verbal communication skills in both English and Vietnamese.
Comfortable operating with ambiguity and building structure in a high-growth environment and takes ownership of problems end-to-end.
Strong interpersonal skills, with the ability to build relationships and rapport with colleagues and stakeholders.
