Specialist - Digital Marketing & Ecommerce (Assistant Manager Level)

Job description

• Build annual media plans and principles to enhance media performance & effectiveness

• Build up digital marketing capabilities with new and innovative digital initiatives like enhancing brand visibility on social media

• Manage and expand Digital / E-commerce network relationship with new partners and vendors including new retail media partners, new technology-based vendors

• Develop creative and engaging digital media ecosystem, strategies and plans which brand teams can implement for each brand in accordance with each brand strategy and business goals.

• Provide support guiding brand teams on content development and format which are most effective, and relevant in accordance to the different mix of media channels.

• Apply tools and resources to generate insights into consumer behaviour and media choices.

• Coordinate and execute the digital elements of the media plan.

• Collaborate with e-commerce team and brand teams to develop industry-leading e-commerce marketing tactics that help drive e-commerce growth.

• Explore new digital or mobile technology /innovation to enhance brand communication, penetration & consumer relationships across social, web, media and email.

• Support and guide brand team on media channel strategy, planning and implementation that delivers the brand /campaign storytelling strategies and brand objectives.

• Support and guide brand team on any media related projects or initiatives.

• Monitor, track, analyze and report on performance on social media platforms.

• Evaluate performance metrics and analytics for online platforms, recommending courses of action for paid and organic search, and ensuring brand consistency across platforms.

• Form key relationships with influencers across the social media platforms.

• Other tasks assigned by Direct Manager.

Job requirements

• Bachelor's degree in Marketing, Business Administration or relevant majors.

• A minimum of 4–5 years of experience in Digital Marketing, Media, E-commerce, Marketing in FMCG, Beverage industry.

• A solid understanding of the use of a range of social media platforms and E-commerce marketplaces, particularly in relation to advertising/branding and customers.

• Strategic thinker with effective communication and presentation skills. (Both verbal and written).

• Organizational skills, with the capacity to prioritize and work across multiple projects.

• Proficiency English Skills.