Job Description
Brand Strategy & Planning
- Assist the Brand Manager in crafting and refining the long-term brand vision and strategy for Bia Saigon Brand.
- Implement consumer, cultural, and market insights into actionable brand plans to achieve brand health & market share goals.
- Collect and analyze data of brand performance, market trends, consumer behavior, and competitor activities for strategic decision
Campaign Development & Management
- Lead the development of through-the-line (TTL) communication campaigns that reinforce brand equity and emotional connection with consumers
- Collaborate closely with creative, media, and PR agencies to ensure impactful storytelling and execution. Monitor & optimize campaign performance to deliver aligned KPIs.
- Cooperate with Trade Marketing to develop & execute brand activities & POSM materials to create seamless experience from ATL to BTL (both on & off-premise)
- Be fully in charge of completing paperwork and documents required for each assigned project.
Budget & Project Management
- Manage brand budget in alignment with brand plans & ensure precise monthly budget landing.
- Lead for Pre & Post evaluation of assigned projects to ensure ROI efficiency to justify marketing investments.
Job Requirements
- Bachelor's degree in marketing/economy or related fields.
- Minimum 3 – 4 years of experience working in Brand Marketing in FMCG or similar position in Advertising agencies.
- Strong analytical thinking & business acumen with a passion for storytelling.
- Experience working with creative/media agencies and managing 360° campaigns.
- Ability to work independently and under high pressure.
- Excellent communication skills in both English and Vietnamese. Highly collaborative and able to manage multiple stakeholders.
