SP (Sales Promoter) Field Operation Manager

Lead nationwide SP (Sales Promoter) field operations excellence to ensure flawless execution, compliance, and brand visibility across biggest outlets.

The role drives operational efficiency, digital adoption, and performance culture by partnering closely with Regional Trade and Sales leadership, bridging strategic direction from HQ to daily execution in-market.

Accountabilities

Define and govern national field operation standards (coverage model, visit frequency, execution checklist, reporting protocols) across trade channels

Lead quarterly field audit program and performance reviews with Regional Trade and agency partners; identify systemic gaps and best practices.

Deploy and enhance digital execution platforms for real-time visibility on productivity, compliance photos, and outlet activation

Collaborate with Digital Enablement and Planning teams to streamline workflows, automate reporting, and eliminate low-value manual processes

Drive continuous improvement and operational excellence forums across BUs; codify and share regional best practices

Integrate field insights into strategic planning by channeling on-ground data to Planning & Performance teams for decision support.

Coach and engage to strengthen leadership capabilities, motivation, and retention across SPs.

Position profile

Qualifications: University degree in Business Administration, Economics, Marketing

Language(s): Strong proficiency with spoken and written English

Experience / skills required:

• Minimum 5+ years of experience in Field Operations, Sales Operations, or Trade Operations within FMCG / Beer / Beverage industry.
• Proven experience in managing large-scale field teams (hundreds to thousands of headcount, directly or indirectly).
• Strong leadership and cross-functional collaboration capability with Sales, Trade Marketing, HR, Finance, Supply Chain, and agencies.
• Excellent communication, coaching, and stakeholder management skills.
• High attention to operational details, SOPs, and execution consistency.
• Solid problem-solving and decision-making capability in fast-moving field environments.
• Strong ownership mindset, resilience, and execution bias.

Functional Competencies:

• Field operations management & SOP governance
• Workforce deployment & routing logic
• Outlet execution standards & compliance control
• Incident management & risk mitigation
• Project management & regulatory compliance
• Microsoft Office (Excel, PowerPoint); Power BI literacy is a plus
• Solid business acumen and strategic orientation
• Broad knowledge in core operation processes to be able to drive effective collaboration

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