1. Position Overview
- Job Title: Social Media Specialist
- Employment Type: Full-time
- Location: Hybrid
2. Company Description
We are an emerging brand with established operations and a growing presence in the U.S market.
Our focus is on delivering thoughtfully designed lighting solutions that combine quality, natural elements, and refined aesthetics.
As we continue to expand, we are looking for a creative and data-driven Social Media Specialist to
lead and execute our organic content strategy across Instagram and Pinterest, with a strong focus on the U.S. market.
This role is for someone who understands that great social media is not about volume, but about impact, relevance, and storytelling that drives engagement and action. We're not looking for someone to simply post content. We're looking for a storyteller.
3. Key Responsibilities
Instagram — Build the Brand Story
Stay ahead of Instagram trends, features, and algorithm updates to optimize performance
Continuously experiment with content formats (Reels, carousels, etc.) based on algorithm
shifts
Develop and execute a compelling content strategy aligned with brand storytelling
Build and nurture community through comments, DMs, and meaningful interactions
Set up and optimize automated DM flows (e.g., collaborations, engagement, lead capture)
Lead influencer seeding and identify the right KOLs to amplify brand presence
Pinterest — Turn Trends into Traffic
Plan and execute an organic Pinterest content strategy with strong keyword optimization
Identify trending keywords and topics to increase discoverability
Create and optimize pins to drive website traffic and support Pinterest Ads performance
Analyze performance metrics and continuously improve reach and engagement
Stay updated on Pinterest trends and best practices
4. Qualifications
Excellent written English skills (mandatory), with the ability to craft engaging, on-brand copy for a U.S. audience
Proven experience managing Instagram and/or Pinterest organic accounts
Strong understanding of social media trends, especially Instagram algorithms and content formats
Familiarity with Pinterest SEO, keyword research, and content optimization is a strong plus
Proficiency with social media automation and scheduling tools
Experience in influencer marketing, KOL sourcing, or creator collaborations
Highly creative, yet data-driven - Able to understand what works and why
Proactive and curious mindset - Constantly testing, learning, and adapting Nice to Have
Ability to edit photos and videos using tools such as CapCut, Canva, or similar
Strong eye for visual aesthetics, especially within the home decor or lifestyle space
Background in home decor or related industries
Experience working with U.S. or global audiences
Early adopter of social media trends and platform updates
4. Benifits
Salary: Negotiate
Official Labor Contract with full Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI)
100% insurance contribution based on the full salary 
