As a Social Media Researcher, you'll turn real-time conversations and behavioral data into sharp, strategic insights that drive brand growth. You'll analyze trends, audience behavior, and platform performance to uncover what matters most—helping clients lead, not follow. Partnering with cross-functional teams, you'll shape research, spot opportunities, and deliver insights that elevate campaigns and strengthen brand impact
JOB DESCRIPTION
Analysis and Insight Development (35%)
- Analyze social media data to uncover key insights, trends, and brand or category movements.
- Identify meaningful patterns in online conversations, sentiment shifts, and influencer impact.
- Translate data into concise findings tailored to client objectives.
Client services (30%)
- Communicate with clients to clarify research needs and ensure alignment on expectations.
- Respond to client inquiries related to data, methodology, or insight interpretation.
- Proactively provide suggestions and updates to enhance client experience.
- Troubleshoot and resolve project-related concerns from clients. results.
Report and Data management (20%)
- Perform quality checks (QC) on classified social media data to ensure accuracy and relevance.
- Export and structure data from social media listening platforms.
- Visualize data through charts, dashboards, and slide decks in alignment with project templates and client requirements.
- Ensure consistency and clarity in report formatting and visuals.
Project Execution (15%)
- Coordinate with internal departments (e.g., Data, Client Partnership) and external partners (e.g., media agencies, brand teams) to ensure smooth project execution.
- Document and report any issues or delays, and take corrective actions when needed.
JOB REQUIREMENT
Education/ Knowledge
- Bachelor degree in Economics, Marketing or related field.
Skill
- Communication Skills
- Organizational Planning Skills
- Analytical Skill
- Client Relations
- Presentation Skill
Experience in market research field/ strategic planner/ account management or related position
- Fresher or ideally, at least 6 months - 1 year experiences in marketing field or related position
Personality
- Proactive: A self-starter who takes initiative, anticipates needs, and seeks solutions before problems arise.
- Adaptability: Comfortable in a fast-paced, constantly changing environment, able to adjust to new platforms, tools, and trends.
- Strong Communicator: Ability to present data clearly and effectively, both written and verbal, and engage with clients or stakeholders confidently.
- Creative Problem-Solver: Approaches challenges with creative thinking and is always looking for innovative ways to optimize strategies and processes.
Others
- Fluent in Vietnamese and good command of English especially writing
- Proficient in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides
