Social Media Marketing Manager

About Elitech

Founded in 1996, Elitech has grown from a single-product hardware maker into a global leader in cold chain IoT and HVACR technology. The company designs and manufactures temperature and humidity data loggers, cold chain monitoring systems, temperature and humidity controllers, HVAC/refrigeration service tools, and air quality monitoring instruments — serving industries from food service and pharmaceutical cold chain to residential and commercial HVAC.

Elitech's products are sold in more than 120 countries, supported by subsidiaries and offices across the US, UK, Europe, Brazil, and Russia, plus production bases in China and Thailand. With 800+ employees globally, including 200+ R&D engineers launching close to 100 new products a year, Elitech continues to expand its presence across Southeast Asia — a strategic growth region for the brand.

The Opportunity

As Elitech deepens its investment in Southeast Asia, we're looking for a Social Media & Digital Marketing manager to own regional marketing execution for Thailand, Vietnam, and the Philippines. You'll be the on-the-ground voice of the Elitech brand across social and e-commerce channels — translating global brand strategy into content and campaigns that resonate with local B2B buyers, distributors, and end users in the cold chain and refrigeration space.

This role sits at the intersection of strategy and execution: you'll help shape where and how Elitech shows up online in the region, while also rolling up your sleeves to plan campaigns, produce content, and manage day-to-day social media operations.

What You'll Do

• Develop the regional online-to-offline marketing strategy for Southeast Asia, identifying priority markets, target customer segments, and the right channel mix to reach them.
• Plan and independently execute social media marketing campaigns, from concept through to launch and post-campaign review.
• Partner with e-commerce platforms to prepare and localize online content, and manage paid and organic social media placements to ensure a healthy return on marketing spend.
• Build and maintain a reusable content and asset library (video, copy, creative), establishing consistent standards so materials can be repurposed efficiently across markets.
• Track campaign progress against plan, analyze marketing performance on a regular cadence, and recommend timely adjustments to improve results.

What You Bring

• Experience: 2+ years of experience in social media marketing for industrial or B2B products, with a solid understanding of Southeast Asian audience preferences and platform habits.
• Market insight: Native-level fluency in Thai, Vietnamese, or Filipino and a solid grasp of local B2B digital ecosystems (Facebook, Line, Zalo, TikTok for business, etc.)
• Campaign ownership: Demonstrated campaign planning ability — comfortable owning a social media marketing initiative independently from idea to execution.
• Language: Fluent written and spoken English as a working language, with strong communication and cross-team execution skills.
• Working style: Comfortable working across a multicultural, multilingual organization spanning China and Southeast Asia.

Nice to Have

• Prior experience marketing refrigeration, HVAC, cold chain, IoT, or other technical/industrial equipment.
• Hands-on experience with e-commerce platform content operations (e.g., marketplace storefronts) alongside organic/paid social.
• Familiarity with video editing and design tools (e.g., CapCut, Adobe Creative Suite, Canva) and social analytics/reporting tools.