Social Media & Growth Marketing Associate

International Education | U.S. Vietnam Environment

About Access American Education (AAE)

Access American Education (AAE) is a U.S.-based international education organization with more than 17 years of experience working directly with accredited universities, colleges, and education partners across the United States. AAE operates long-term, compliant education programs in Vietnam and works closely with students, families, and institutional partners.

As a stable, internationally focused organization, AAE is investing in modern digital marketing to reach the next generation of students and families through authentic, creative, and data-informed social media.

Position Overview

This role is designed for a smart, motivated recent graduate or early-career professional who is deeply familiar with today's social media landscape. You likely use multiple platforms daily, follow trends closely, and enjoy experimenting with new formats, tools, and engagement strategies.

This is not a product role and not a senior position. Instead, it is a hands-on growth opportunity with real ownership, mentorship, and room to shape how AAE shows up across modern social channels.

Key Responsibilities

Social Media & Content Growth

Develop, test, and manage content across platforms including Facebook, Instagram, TikTok, YouTube Shorts, Threads, and emerging social channels.

Stay current on platform algorithms, trends, viral formats, and creator-driven engagement strategies.

Create or coordinate short-form video, reels, stories, carousels, and platform-native content.

Assist with content calendars, posting schedules, and campaign execution.

Engage with audiences through comments, messages, and community interaction in a professional, brand-safe way.

Growth, Testing & Performance

Experiment with new content ideas and growth tactics while maintaining brand consistency.

Track and report basic performance metrics such as reach, engagement, follower growth, and content performance.

Learn from results quickly and iterate with guidance from senior marketing leadership.

Collaboration & Brand Support

Collaborate with admissions, design, sales, and student support teams to reflect real student experiences.

Support influencer partnerships, student ambassadors, and user-generated content initiatives.

Assist with other marketing initiatives such as events, PR, partnerships, and market research as needed.

Who We're Looking For

Recent graduate or early-career professional (03 years experience).

Strong interest in social media, digital culture, and emerging platforms.

Comfortable experimenting, learning fast, and taking ownership of results.

Basic understanding of social media metrics and analytics.

Strong communication skills and attention to tone, accuracy, and brand safety.

Interest in education, international opportunities, or youth-focused marketing is a plus.

Why This Role Will Work (And Why You'll Succeed Here)

This role is intentionally designed to attract creative, modern social media talent and set them up for success:

It emphasizes learning, experimentation, and ownershipqualities that attract top young talent.

It avoids senior or product-focused language that often discourages creative marketers.

It positions AAE as a stable, international organization with a long-term visionnot a short-term agency.

It encourages innovation and testing while providing structure, guidance, and brand clarity.

Application & Next Steps

We welcome candidates who are excited to show how they think and create. As part of your application, you may be asked to share:

Links to social media accounts you manage or content you've created (TikTok, Instagram, Reels, YouTube, etc.).

Ideas on how you would help AAE expand beyond traditional Facebook marketing.

What You'll Gain

Hands-on experience growing a real international education brand.

Mentorship and guidance from an experienced U.S.Vietnam leadership team.

Exposure to U.S. universities and global education partnerships.

Clear growth path with increasing responsibility as the role matures.

Competitive compensation with performance-based growth opportunities.