Herond Labs is on a mission to develop innovative products and provide comprehensive technical, blockchain, and Web3 solutions that bridge the gap between Web2 and Web3. We are committed to driving blockchain mass adoption and onboarding users to the transformative technological advancement of our era.
Our flagship product, Herond Browser, features a fully-developed browser with an integrated embedded wallet, creating a seamless and secure end-to-end experience for users navigating the Web3 ecosystem. With advanced security protocols and intuitive design, Herond Browser empowers users to explore decentralized applications with confidence and ease.
Overview
The Social Media Executive owns the brand's presence across all social platforms, building consistent brand image, driving narrative aligned with GTM phases, and optimizing engagement to guide users to the right channels. This role understands that social media is where Web3 communities live and grow.
Key Responsibilities
Brand & Strategy
- Manage and develop brand presence across platforms: Twitter/X, Discord, Telegram, LinkedIn, and others
- Build and execute social media strategy aligned with each GTM phase
- Ensure consistency in tone of voice, visual identity, and messaging across all channels
- Craft and evolve brand narrative that resonates with Web3 audience
Content & Community Engagement
- Plan content calendar and coordinate posting with Content Creator
- Monitor and respond to engagement in a timely, authentic manner
- Guide user journey from social platforms to core channels (website, app, Discord, etc.)
- Foster community conversations that drive product awareness and adoption
Community-Centric Approach
- Recognize that social channels are where Web3 communities form and engage
- Build authentic relationships with community members, not just broadcast messages
- Leverage social listening to understand community sentiment and needs
- Create viral moments and engagement that amplify community voice
Performance & Optimization
- Track social metrics and optimize performance based on data insights
- Make data-driven decisions on content types, posting times, and platform focus
- Manage crisis communication and reputation management
- Collaborate with Community Manager and Growth Manager to amplify campaigns
Requirements
Essential
- 2-4 years experience as Social Media Manager, preferably in Web3/Tech
- Deep expertise in Twitter/X marketing within crypto space
- Strong understanding that community engagement is the key to Web3 success
- Excellent storytelling skills and ability to craft compelling narratives
- Experience managing multiple social channels simultaneously
- Creative in generating engagement and viral moments
- Product-driven mindset: ability to translate product updates into engaging social content
- Data-driven approach using social media analytics and reporting tools
- Growth mindset: experimental with content formats and engagement tactics
- Strong aesthetic sense for visual content coordination
- Flexibility to work across time zones (Web3 is a 24/7 market)
- Excellent English writing skills
Preferred
- Portfolio of successful social campaigns in Web3
- Understanding of meme culture and crypto Twitter dynamics
- Experience with Discord and Telegram community management
- Knowledge of Web3 social platforms (Lens, Farcaster, etc.)
Benefits:
- Salary: Negotiable based on experience and capability
- 13th-month salary, statutory insurance in accordance with labor law, and Bao Viet personal insurance.
- Working hours: Monday to Friday, only 7.5 working hours per day with no timekeeping required, plus Work From Home every Wednesday.
- Modern office environment: MacBook/personal laptop provided, office lunch, fully stocked pantry with unlimited snacks, cakes, tea, and coffee.
- Company activities: Team building events, company trips, Year-End Party (YEP), and more.
- Dynamic startup environment: Creative, youthful, open-minded culture with unlimited growth opportunities and a flexible workplace without timekeeping.
- Opportunities for in-depth development in Blockchain, Crypto, and AI fields.
