Social Media Executive

Company Description

BlockBase, founded in 2017, is an investment holding company specializing in blockchain innovation. Our expertise spans Private Capital, Tech Product Innovation, and Media & Publishing, including exclusive opportunities in blockchain investments. With a strong vision to usher in a new era of decentralized systems, smart contracts, and digital assets, BlockBase partners with entrepreneurs to provide strategic guidance, industry insights, and connections. Our mission focuses on accelerating blockchain adoption, democratizing financial access, and driving sustainable growth to revolutionize the digital world.

Role Description

Brand & Strategy:

• Manage and develop brand presence across platforms: Twitter/X, Discord, Telegram, LinkedIn, and others
• Build and execute social media strategy aligned with each GTM phase
• Ensure consistency in tone of voice, visual identity, and messaging across all channels
• Craft and evolve brand narrative that resonates with Web3 audience.

• Content & Community Engagement:

+ Plan content calendar and coordinate posting with Content Creator

+ Monitor and respond to engagement in a timely, authentic manner

+ Guide user journey from social platforms to core channels (website, app, Discord, etc.)

+ Foster community conversations that drive product awareness and adoption

• Community-Centric Approach:

+ Recognize that social channels are where Web3 communities form and engage

+ Build authentic relationships with community members, not just broadcast messages

+ Leverage social listening to understand community sentiment and needs

+ Create viral moments and engagement that amplify community voice

• Performance & Optimization:

+ Track social metrics and optimize performance based on data insights

+ Make data-driven decisions on content types, posting times, and platform focus

+ Manage crisis communication and reputation management

+ Collaborate with Community Manager and Growth Manager to amplify campaigns

Qualifications

• Essential
• 2-4 years experience as Social Media Manager, preferably in Web3/Tech
• Deep expertise in Twitter/X marketing within crypto space
• Strong understanding that community engagement is the key to Web3 success
• Excellent storytelling skills and ability to craft compelling narratives
• Experience managing multiple social channels simultaneously
• Creative in generating engagement and viral moments
• Product-driven mindset: ability to translate product updates into engaging social content
• Data-driven approach using social media analytics and reporting tools
• Growth mindset: experimental with content formats and engagement tactics
• Strong aesthetic sense for visual content coordination
• Flexibility to work across time zones (Web3 is a 24/7 market)
• Excellent English writing skills
• Preferred
• Portfolio of successful social campaigns in Web3
• Understanding of meme culture and crypto Twitter dynamics
• Experience with Discord and Telegram community management
• Knowledge of Web3 social platforms (Lens, Farcaster, etc.)
• General Information
• Work Location: 59 Nguyn C Thch, An Li ng, Th c, Thnh ph H Ch Minh 70000
• Work Mode: Onsite