Location: District 1, Ho Chi Minh City
Department Overview
Our client is a leading international retail organization with a strong focus on customer engagement, digital innovation, and brand building.
The Marketing team plays a key role in driving brand awareness, customer acquisition, and customer engagement through integrated marketing initiatives across both online and offline touchpoints. The team leverages digital channels, consumer insights, and data-driven decision-making to accelerate business growth and enhance customer experiences.
Role Overview
We are seeking a highly capable Social Media & Owned Channels Lead to drive the strategy, planning, and execution of social media initiatives across key owned channels.
This role is responsible for strengthening brand presence, increasing customer engagement, and delivering impactful digital campaigns. The successful candidate will work closely with internal stakeholders and external agency partners to ensure effective execution and continuous optimization of social media activities.
This is an individual contributor role with significant exposure to senior stakeholders and agency management.
Key Responsibilities
Social Media Strategy & Campaign Management
- Lead the development and execution of social media strategies aligned with business and brand objectives.
- Manage owned social media channels, including content direction, audience engagement, and campaign amplification.
- Drive integrated digital marketing campaigns across multiple customer touchpoints to support awareness, engagement, and conversion objectives.
- Collaborate with internal teams to ensure consistency of messaging and campaign execution across channels.
- Partner closely with external agencies and platform partners to deliver high-quality campaigns and content.
Stakeholder & Agency Management
- Evaluate campaign proposals, provide direction and recommendations, and ensure alignment with business priorities.
- Manage relationships with agency partners and coordinate cross-functional stakeholders throughout campaign lifecycles.
- Ensure efficient planning, execution, reporting, and optimization of digital initiatives.
Performance & Optimization
- Monitor and analyze key digital performance metrics including engagement, reach, traffic, and conversion.
- Translate data and customer insights into actionable recommendations.
- Identify opportunities to improve content effectiveness, audience engagement, and channel efficiency.
- Stay up to date with emerging social media trends, platform developments, and best practices.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Economics, or a related field.
- Minimum 8 years of experience in Digital Marketing, Social Media, Brand Marketing, or related disciplines.
- Proven track record in developing and executing integrated digital marketing campaigns.
- Strong understanding of social media ecosystems, content strategy, customer engagement, and digital communications.
- Experience managing agencies and external partners.
- Strong stakeholder management and cross-functional collaboration skills.
- Analytical mindset with the ability to derive insights from data and translate them into business actions.
- Business-level English communication skills, both written and spoken.
Preferred Background
- Experience within retail, consumer goods, fashion, lifestyle, e-commerce, or other customer-centric industries.
- Strong balance of strategic thinking and execution excellence.
- Hands-on, proactive, and results-oriented approach.
- Ability to work effectively in a fast-paced and highly collaborative environment.
- Customer-focused mindset with strong attention to detail.
Benefits
- Competitive compensation package.
- Performance-based bonus scheme.
- Comprehensive healthcare and insurance coverage.
- Career development opportunities within a multinational environment.
- Exposure to regional stakeholders and large-scale marketing initiatives.
- Dynamic, performance-driven, and collaborative culture.
