Job Purpose
The Social Digital Marketing Senior Executive is responsible for supporting Guardian's digital communication execution across social content, creative development, media performance tracking and KOL/KOC campaign management. The role will contribute to strengthening Guardian's brand awareness, campaign visibility, customer engagement and top-of-mind awareness in the health & beauty retail market.
Key Responsibilities
1. Social Content & Creative Development — 40%
- Support campaign rollout from planning, briefing, content review, approval to posting across social media channels.
- Develop monthly social content calendar based on campaign objectives, content pillars, key messages and posting plan.Prepare creative briefs and coordinate with creative agency/internal design team to develop social assets across relevant social platforms.
- Consolidate promotion plans, product information and campaign updates from Commercial team to support content planning and execution.
- Coordinate with E-commerce team to ensure landing page content is aligned with brand campaign messages, promotion details and communication timeline.
- Monitor monthly content on retail media systems with Commercial/Retail Media teams when required.
- Coordinate with CS and Operations teams to prepare monthly social minigame gifts, including gift information, quantity, packing and delivery tracking.
- Track social content performance and consolidate key learnings for future optimization.
2. Media Performance Tracking & Reporting — 30%
- Monitor paid media performance with media agency and interpret key metrics to evaluate campaign delivery, efficiency and optimization opportunities across Facebook, TikTok, Google, YouTube and other relevant channels.
- Follow up and tracking daily/weekly campaign performance to ensure media spending, delivery and KPIs are on track.
- Support weekly/monthly performance reports, budget tracking and campaign result consolidation.
- Ensure media activities are aligned with communication objectives, campaign timeline and business priorities.
3. Influencer Booking & Project Management — 20%
- Support KOL/KOC planning based on campaign objectives, target audience, category focus, gifting support and budget.
- Work with KOL/KOC agencies and partners to consolidate profiles, quotations, scope of work, timeline and deliverables.
- Coordinate briefing, content review, posting schedule and performance tracking.
- Coordinate with cross-functional teams including Commercial and Retail Marketing for sponsored gift package preparation, item checking, packing and delivery tracking.
- Manage KOL/KOC execution timeline, follow-up tasks and project status with clear ownership.
- Report KOL/KOC campaign results, content links, performance and key learnings.
4. Cross-functional coordination — 10%
- Support weekly/monthly reports covering campaign status, content performance, media performance and key learnings.
- Coordinate with Finance and Marketing Coordinator team to support cost proposal (ER) submission, required documents, approval process and payment follow-up for campaign-related expenses.
- Proactively improve working process, approval flow and execution efficiency.
Job Requirements:
1. Experience
- Bachelor's degree in Marketing, Communication, Digital Marketing, Business or related fields.
- At least 2 years of experience role or equivalent responsibility level in digital communication, social media, content execution, media reporting or KOL/KOC campaign execution.
- Experience in beauty, skincare, health & beauty retail, cosmetics, FMCG or lifestyle. Beauty retail is preferred.
2.2. Skills
- Strong social content planning and creative briefing skills.
- Good beauty market sense and visual/art sense.
- Able to read media reports and understand key performance metrics.
- Strong project management, multitasking and timeline management skills.
- Prefer coordination skills with agencies and internal stakeholders.
- Familiar with Excel/Google Sheets and PowerPoint, including common formulas, data consolidation, and basic report preparation.
- Good English communication skills are plus
Application:
Interested candidates, please send your application package to email: [Confidential Information]
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