Execute short-term and long-term social media strategies across social platforms.
I. KEY RESPONSIBILITIES
1. Develop and Execute Social Media Strategies — 20%
- Collaborate with the Leader to develop, implement, and monitor creative social media strategies aimed at increasing brand awareness, driving engagement, and expanding the reach of entertainment programs across multiple platforms, including Facebook, Instagram, etc.
- Identify target audiences, establish KPIs, and evaluate campaign performance based on actual data.
- Proactively identify emerging trends and recommend appropriate content directions and strategies for each stage of brand development.
2. Content Management and Optimization — 20%
- Supervise and develop creative content across multiple formats, including written posts, visuals, videos, short-form content, livestreams, etc.
- Develop and leverage spin-off content to expand reach, improve audience retention, and optimize both revenue and communication effectiveness.
- Ensure that all content consistently reflects the company's core values and brand image.
3. Analytics and Reporting — 20%
- Utilize analytics tools such as Meta Insights, TikTok Analytics, YouTube Studio, Google Analytics, etc. to evaluate campaign performance and identify audience behavior trends.
- Provide recommendations for strategic improvements based on data and audience insights.
- Prepare periodic reports on social media channel performance, trends, and growth.
4. Community Engagement and Management — 20%
- Proactively engage with audiences through comments, messages, and community activities, ensuring responses are timely, professional, and friendly.
- Handle minor social media crises and issues while maintaining a positive image for the brand and its programs.
- Build and maintain relationships with entertainment communities, groups, and fan pages, while supporting content amplification strategies.
5. Cross-functional Collaboration and Partnerships — 20%
- Work closely with relevant departments, including Marketing, Content, Design, Sales, Production, etc., to ensure consistent and effective communication.
- Identify, evaluate, and collaborate with influencers, KOLs, and media partners to expand audience reach and improve campaign effectiveness.
- Act as a strategic liaison between internal teams and external partners.
II. JOB REQUIREMENTS
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Certifications in Digital Marketing or Social Media from reputable organizations are an advantage.
- 3–4 years of experience in social media, particularly across Facebook, Instagram, and Threads.
- Proven experience in managing and successfully executing large-scale social media campaigns. Experience with campaigns achieving 100 million+ reach, with measurable achievements, is a strong advantage.
- Strong understanding of current social media trends, platforms, and tools.
- Strong content creation skills with compelling storytelling capabilities.
- Proficiency in relevant tools such as Microsoft Office and Adobe 2D design tools; familiarity with AI-powered tools such as Effect House is a strong advantage.
- Excellent communication and presentation skills.
- Ability to work effectively both independently and as part of a team.
- Strong analytical, problem-solving, and issue-resolution skills.
- Highly creative, adaptable, and flexible.
- Ability to work effectively under pressure.
- Proficient in Microsoft Office.
- Good conversational English.
