Job Summary: The Social Commerce Specialist is responsible for managing the end-to-end operations and planning processes for social commerce channels like TikTok Shop. The ideal candidate will be able to integrate both social media and eCommerce expertise to create an engaging customer experience and drive sales.
Key Responsibilities:
1. TikTok Shop Account and Store Management
- Own and manage the daily operations of TikTok Shop, from product listing and campaign setup to sales monitoring, analysis and reporting.
- Maintain accurate product information, pricing, stock availability, vouchers, promotions, bundles and store content.
- Ensure product listings, product detail pages, store banners, category pages and campaign pages are updated accurately and on time.
- Monitor store health, account violations, customer feedback, cancellation rates, fulfilment performance and other operational metrics.
- Coordinate with internal teams to ensure smooth order processing, stock allocation, fulfilment and delivery.
- Work with the customer service and operations teams to resolve order-related or platform-related issues.
2. Sales and Campaign Management
- Build monthly business plans and campaign calendars aligned with sales targets.
- Execute platform campaigns, product launches, payday promotions, double-date campaigns and peak seasons.
- Develop promotional mechanics, bundles, vouchers, gifts and product participation plans.
- Analyze traffic, conversion rate, average order value, product performance and inventory to identify growth opportunities.
3. Affiliate and Livestream
- Coordinate livestream schedules, product line-ups, scripts, promotions, stock and performance tracking.
4. Content and Merchandising
- Work with Brand, Content, Creative and Media teams to develop conversion-focused social commerce content.
- Monitor competitors, platform trends and social commerce best practices.
Requirements:
- Bachelor's degree in Business, Marketing, E-commerce, Communications, or a related field.
- At least 2 years of experience in e-commerce, marketplace or social commerce.
- Hands-on TikTok Shop experience is strongly preferred.
- Experience in affiliate marketing, livestream commerce, campaign management, or store operations is an advantage.
- Previous Shopee operation, Shopee campaign, or Shopee Ads experience is a plus.
- Experience in FMCG, beauty, personal care, healthcare or consumer goods is preferred.
- Strong analytical, coordination, and problem-solving skills.
- English - Conversational
- Proficient in Excel or Google Sheets.
- Proactive, detail-oriented, results-driven and comfortable working in a fast paced environment.
- Working extra hours on campaign date
