About the Role
The Senior Affiliate Outreach Executive will be responsible for planning and executing affiliate outreach programs and campaigns for external partners — MCNs, KOLs/KOCs, communities, and publishers — in direct support of brand performance targets across assigned portfolios. This position reports to the Affiliate Outreach Manager and works closely with BU Senior Planners and external partners, with occasional direct client interaction when affiliate insights are needed.
Responsibilities
1. Affiliate Recruitment & Network Expansion
- Actively source and recruit affiliate partners — MCNs, top KOCs, content creator communities, and publishers — to grow and strengthen the affiliate network
- Assess partner quality beyond surface metrics: evaluate content relevance, audience fit, conversion potential, and long-term collaboration value
- Identify gaps in the current affiliate pool and propose targeted acquisition strategies to address them
2. Deal Negotiation & Relationship Management
- Build and maintain strong working relationships with MCN account managers and key KOC partners, fostering long-term collaboration rather than transactional engagement
- Negotiate partnership terms across formats — livestream, short video, social content, and publisher placements — balancing creator incentives with brand commercial objectives
- Understand the affiliate ecosystem from both sides: what motivates creators to prioritize one brand over another, and what drives efficient ROAS for the brand
3. Campaign Planning & Performance Optimization
- Receive campaign briefs from BU teams and translate them into structured, executable affiliate plans — covering partner selection, content format, deal structure, activity timeline, and expected outcomes
- Monitor campaign and partner performance on an ongoing basis; identify underperformance early and adjust approach with clear rationale
- Go beyond reporting what happened — diagnose root causes, assess trade-offs, and recommend specific actions to improve results
4. Market Understanding & Strategy Development
- Maintain an active and informed view of the affiliate creator market: emerging partner types, shifts in creator behavior, competitive affiliate activity, and platform dynamics
- Develop strategies to continuously grow and upgrade the affiliate network — improving both the quantity and the performance quality of the partner pool over time
- Surface market intelligence that informs campaign planning and partner prioritization decisions
5. Reporting & Stakeholder Communication
- Provide regular, structured performance reports on campaigns and affiliate activities — with analysis that goes beyond data description to deliver root cause assessment, trend interpretation, and forward-looking recommendations
- Communicate clearly with BU teams on affiliate strategy, partner performance, and optimization priorities; represent affiliate execution insights to clients when required
Key Deliverables
- Consistent recruitment and activation of quality affiliate partners aligned with campaign and brand objectives
- Strong partner relationships reflected in high retention rates and growing long-term collaboration value
- Well-negotiated deals that achieve brand KPIs at optimal investment efficiency
- Measurable improvement in affiliate pool quality — more partners growing in performance tier than declining
- Sustained campaign performance improvements across revenue contribution, conversion rate, and new customer acquisition
- Clear, proactive stakeholder alignment on affiliate strategy, priorities, and performance trade-offs
- Regular performance reports that are insight-led and action-oriented, delivered on schedule
Required Skills & Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 3–5 years in affiliate marketing, KOC/influencer outreach, or performance marketing; eCommerce platform experience strongly preferred
- Logical thinking: The ability to structure ambiguous problems, connect disparate data points, and arrive at clear, well-reasoned conclusions — this is the competency we value most
- Analytical skills: Comfortable interpreting performance data, identifying patterns, and building partner or campaign-level action plans based on evidence
- Negotiation: Strong deal-making skills grounded in a genuine understanding of both creator economics and brand commercial goals
- Relationship management: Able to manage a portfolio of affiliate and MCN partnerships at scale while maintaining the quality of individual relationships
- Communication: Structured and clear — whether presenting performance insights internally, aligning with BU stakeholders, or engaging directly with partners
