Social Commerce | Senior Affiliate Outreach Executive

The Senior Affiliate Outreach will be responsible for planning social outreach programs and campaigns in execution for external partners (MCNs, KOLs / KOCs, communities, publishers) related to the delivered target of the Unilever business team (which can be Beauty and Wellbeing, Personal Care, Home Care). This position will report to Affiliate Outreach Manager and working closely with business unit Senior Planner, external partners and directly with clients in some cases.

Responsibilities

1.Affiliate Recruitment & Network Expansion: Actively source and recruit affiliate partners (MCNs / Top KOCs or communities / publishers) to join the affiliate network.

2.Deal Negotiation & Relationship Management:

• Build and maintain strong relationships with key affiliates/MCNs/KOCs to drive long-term success.
• Negotiate deals with affiliates based on campaign briefs, which can be KOL Livestream / Shopee Video / Communities / Publishers, ensuring optimal terms to achieve KPIs with optimal investment.

3.Campaigns and New Initiatives Planning with Strong Performance Optimization:

• Work closely with the brand & BU team to plan the strategy and execute campaigns / affiliate activities that meet business goals.
• Monitor and optimize affiliate performance, adjusting campaigns and deals to improve results.

4.Market Understanding & Strategy Development: Define actionable insights of MCNs / KOC and develop strategies to continuously expand and improve the quality and the quantity of the affiliate pool.

5.Reporting: Provide detailed reports and insights on campaign performance / affiliate performance, highlighting areas for improvement.

6.Administrative Operation: Take the responsibility in the contract process between other internal stakeholders and external partners MCN / Top KOC.

Key Deliverables

1. Successful recruitment and onboarding of affiliates aligned with campaign goals.
2. Strong affiliate relationships and high retention rates.
3. Well-negotiated deals that lead to the achievement of brand KPIs.
4. Continuous growth and optimization of the affiliate network.
5. Regular performance improvements in key metrics like GMV, conversions, and ROI.
6. Clear alignment with stakeholders on campaign objectives and strategies.
7. Timely, insightful performance reports and recommendations.

Required Skills and Qualifications

- Education: Bachelor's degree in Marketing, Business, or a related field.

- Experience: Minimum of 3-5 years in affiliate marketing, outreach, or a similar role, with experience in KOC or influencer marketing.

- Skills: Strong negotiation skills, relationship management, campaign planning, and analytical abilities to assess performance metrics.