Brancher.X Vietnam is seeking an experienced Social Commerce Lead to lead and scale performance-driven social commerce campaigns for top-tier brands.
In this role, you will act as a strategic partner to clientsmanaging communication, driving execution excellence, and leading cross-functional teams across KOL/KOC marketing, livestream commerce, affiliate networks, and short-form content.
Key Responsibilities
1. Client & Account Leadership
- Act as the primary client partner for all social commerce projects, ensuring performance targets and business objectives are achieved.
- Lead day-to-day client communication, manage expectations, and identify upsell/cross-sell opportunities to grow the business.
- Translate client business goals into actionable, data-driven social commerce strategies.
2. Campaign Strategy & Execution
- Lead end-to-end execution of social commerce campaigns (planning execution optimization).
- Manage influencer/KOL booking, livestream production, affiliate operations, and content seeding across platforms.
- Ensure content direction and messaging align with brand strategy to maximize conversion and ROI.
- Build and scale a multi-platform satellite channel ecosystem to broaden content distribution, increase exposure, and support conversion-driven campaigns.
- Develop content distribution layers (TikTok channels, review pages, UGC hubs) to amplify product storytelling and traffic generation.
- Coordinate the growth of creator-operated and agency-operated channels, optimizing formats, posting schedules, and content performance.
- Experiment, test, and optimize content frameworks (short-form video, demo review, livestream highlights) to improve commerce efficiency across all satellite channels.
3. Team & Vendor Management
- Lead and mentor account executives/coordinators to ensure smooth daily operations and strong client servicing standards.
- Collaborate with internal teams (Media, Creative, Affiliate, Production) and external partners (KOLs, studios, platform reps).
- Oversee the quality and performance of UGC production, livestream hosts, and influencer deliverables.
4. Performance Tracking & Reporting
- Oversee campaign monitoring via affiliate dashboards, analytics tools, and CRM systems.
- Own KPI tracking (conversion, ROI, GMV, CTR, engagement, etc.) and provide clear performance insights.
- Deliver data-driven recommendations to optimize ongoing campaigns and inform future strategies.
Qualifications & Experience
- +4 years of experience in digital marketing, social commerce, or influencer/KOL marketing, with at least 2 years in an account management or client-facing role.
- Proven experience managing large-scale influencer/affiliate campaigns and major livestream sales events.
- Strong understanding of TikTok Shop, Shopee, Lazada ecosystems and short-form video trends.
- Skilled in project management, stakeholder coordination, and multi-team collaboration.
- Data-driven mindset with strong understanding of performance KPIs and optimization.
- Excellent communication & presentation skills; English proficiency is a plus.
Who You Are
- A strategic executor with strong ownership and entrepreneurial thinking.
- Passionate about digital commerce, content-driven sales, and the creator economy.
- Agile, resourceful, and able to thrive in a fast-paced, high-performance environment.
- Comfortable managing multiple clients simultaneously in an agency or e-commerce setting.
Why Join Us
- Shape the future of social-driven commerce with innovative, high-impact campaigns.
- Work with leading regional brands and influential creators.
- Fast-track career progression within a dynamic, entrepreneurial environment.
- Competitive compensation, direct exposure to leadership, and hands-on experience with cutting-edge commerce strategies.
- Working Location: 369B-C, Le Quang Dinh Street, Binh Loi Trung Ward, Ho Chi Minh City.
- Working Time: Monday Friday, 8:30 AM 6:00 PM, including 1.5h lunch-break.
