Exclusive and retained search by Contego
We are seeking an experienced Shopper Account Manager to lead key client relationships and shopper marketing initiatives across Vietnam for a key beverage brand, within a below-the-line (BTL) and shopper marketing agency environment.
This role is responsible for owning senior client relationships, guiding shopper and BTL strategy, and ensuring the successful delivery of retail, POS, and activation work across Vietnam's complex and fast-moving retail ecosystem.
Fluency in English is essential, as this role requires daily interaction with local clients, partners, and internal teams, as well as collaboration with regional and global stakeholders.
This is a client facing role for someone who deeply understands Vietnam's shopper landscape, agency delivery, and how to balance strategy, creativity, and execution at scale.
Key Responsibilities:
Client Leadership & Relationship Management
- Act as the day-to-day lead for key shopper and BTL client in Vietnam.
- Build and maintain trusted relationships with senior client stakeholders.
- Lead client conversations across strategy, briefing, delivery, and performance.
- Confidently manage scope, timelines, budgets, and expectations.
- Serve as a client advisor on shopper marketing, retail activation, and POS strategy within the Vietnam market.
Shopper & BTL Strategy (Vietnam-Focused)
- Guide the development of shopper and BTL strategies tailored to Vietnam's unique retail and e-commerce landscape.
- Partner with strategy and creative teams to shape effective retail, POS, and activation solutions.
- Ensure briefs are clear, strategically grounded, and culturally relevant for the Vietnam market.
- Apply strong understanding of modern trade, traditional trade, e-commerce, O2O, and platform-led retail environments.
Account & Commercial Leadership
- Own the commercial health of assigned accounts, including revenue, margin, and scope control.
- Identify organic growth opportunities within existing client relationships.
- Support new business initiatives within Vietnam when required.
- Ensure delivery is efficient, scalable, and commercially sound.
Delivery & Internal Leadership
- Lead cross-functional agency teams across creative, studio, production, and operations.
- Ensure work is delivered on time, on brief, and to a consistently high standard.
- Anticipate risks and resolve issues before they impact delivery or client confidence.
- Act as a calm, authoritative leader in fast-paced and complex delivery environments.
Regional & Global Collaboration:
- Act as a bridge between Vietnam-based teams and regional/global stakeholders.
- Confidently present work and updates in English.
- Ensure Vietnam market needs are clearly communicated and understood within regional and global programs.
Experience & Background:
- 5 to 8+ years of experience in shopper marketing, BTL, or integrated agency environments.
- Proven experience as a Shopper Account Manager or equivalent.
- Strong background in shopper marketing, retail activation, POS, and BTL campaigns.
- Deep understanding of Vietnam's retail, shopper, and e-commerce ecosystem.
- Demonstrated experience managing senior client stakeholders in Singapore.
- Fluent in English required, Local Vietnam Language
- Beverage, retail, or global brand experience strongly preferred.
Key Competencies
- Senior Client Leadership
- Trusted advisor with the confidence to lead senior client relationships in Vietnam.
- Shopper & BTL Expertise
- Strong understanding of shopper behaviour and point-of-purchase marketing within the Singapore market.
- Strategic Thinking
- Ability to elevate briefs and guide clients toward effective, culturally relevant solutions.
- Commercial Acumen
- Strong understanding of agency economics, scope management, and profitability.
- Cross-Cultural Communication
- Fluent communicator across local, regional, and global teams.
- Delivery Confidence
- Calm, decisive, and solutions-focused under pressure.
Why Join Our Client
Our client is a global leader in shopper and below-the-line marketing execution, partnering with brands to deliver impactful work across complex retail environments.
This role offers the opportunity to:
- Lead high-profile shopper and BTL accounts within one of the world's most dynamic retail markets.
- Operate at a senior, trusted level with Vietnam-based and global clients.
- Shape shopper and retail activation strategy in a market that moves fast and demands excellence.
- Work within a globally connected agency while remaining close to local execution.
- Be part of a team that values clarity, collaboration, and real-world impact.
This is a role for a seasoned Vietnam-based Shopper Account Manager who understands agency life, speaks the language fluently literally and commercially and knows how to deliver great work in a complex market.
