Shopee Live Operations Specialist (KOL & In-House Store)
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ABOUT COLORKEY VIETNAM
COLORKEY, launched in 2018, is one of China's fastest-growing cosmetic brands and has become a favorite among young beauty lovers. Guided by the slogan Dare to be Different, COLORKEY continuously innovates to deliver trendy, high-quality beauty products that inspire confidence and self-expression.
COLOR is my KEY represents our belief that everyone can find their own unique beauty through color.
We are now expanding our team in Vietnam and looking for a passionate Shopee Livestream Specialist to drive our livestream business and accelerate e-commerce growth.
JOB RESPONSIBILITIES
As a Shopee Livestream Specialist, you will be responsible for growing COLORKEY's livestream business through both KOL/KOC collaborations and Shopee Store Live operations.
1. KOL/KOC Livestream Management
- Identify, recruit, and develop new KOL/KOC livestream partners.
- Build and maintain long-term relationships with KOLs, KOCs, MCNs, and livestream agencies.
- Propose attractive collaboration models and incentive mechanisms to maximize sales performance.
- Coordinate livestream schedules, campaign execution, and promotional activities.
2. Shopee Store Live Operations
- Plan, execute, and optimize Shopee Store Live sessions.
- Monitor livestream performance, including traffic, engagement, conversion rate, GMV, and ROI.
- Develop and continuously improve livestream SOPs, operational processes, and incentive mechanisms.
- Analyze livestream data and recommend actionable improvements to increase sales performance.
3. Platform & Cross-functional Collaboration
- Maintain strong relationships with Shopee Category Managers and Platform Representatives.
- Secure official platform resources and participation opportunities for major livestream campaigns.
- Work closely with Marketing, E-commerce, Design, Supply Chain, and Brand teams to ensure successful campaign execution.
- Prepare regular reports and performance analyses for management.
Requirements
- Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.
- Minimum 2 years of experience in E-commerce, Livestream Operations, Affiliate Marketing, or KOL/KOC Management.
- Hands-on experience with Shopee Live is highly preferred.
- Strong understanding of livestream sales, affiliate marketing, and social commerce.
- Excellent communication, negotiation, and relationship management skills.
- Strong analytical mindset with the ability to interpret performance data and optimize results.
- Able to work independently while collaborating effectively across departments.
- Passion for beauty, cosmetics, and e-commerce trends is a strong advantage.
- Good at English for communication.
BENEFITS:
Job ID: 151852421
