SEO Specialist (Technical & Content Strategy)

Create content engines that move brands forward

In transportation and trucking, authority isn't optional - it's what puts brands in the driver's seat. Shape search strategies rooted in real automotive knowledge and turn research-driven content into lasting digital authority. This role offers international exposure, creative ownership, and the chance to make your mark across North American markets. Step beyond borders, embrace growth, and create content that drives visibility, trust, and long-term impact.

Job Description

As an SEO Specialist (Technical & Content Strategy), you will lead authoritative content creation for automotive logistics brands. You'll produce high-quality SEO-driven articles, develop landing pages, and help define brand voices using real industry knowledge, research, and strategic keyword application.

Job Overview

Employment type: Full-time

Shift: Night shift, Monday to Friday, with a minimum 4-hour overlap within 9:00 AM - 5:00 PM EST (flexible beyond that)

Work setup: Work From Home, Vietnam

Exciting Perks Await!

• Standard government benefits
• 20 days annual leave
• Career growth opportunities
• Unlimited upskilling through Emapta Academy courses

The Qualifications We Seek

Required Qualifications

• At least 4 years of professional writing experience in the automotive industry
• Proven background in automotive logistics, vehicle transport, trucking, supply chain, or mobility
• Deep interest in cars and vehicles, including models, categories, use cases, and market trends
• Strong understanding of vehicle types such as sedans, SUVs, EVs, classic cars, luxury vehicles, motorcycles, and specialty vehicles
• Excellent English writing skills with the ability to produce original content
• Strong editorial judgment, including research, clarity, tone, and interviewing skills
• Confidence interviewing senior professionals and transforming insights into compelling articles
• Ability to work independently, manage weekly outputs, and take ownership of content direction
• Familiarity with SEO content requirements and WordPress publishing
• Availability to overlap with EST working hours

Minimum Requirements

• Proven experience writing automotive- or logistics-focused content
• Genuine passion for cars and the automotive industry
• Strong, fluent English with excellent grammar and clarity
• Ability to produce original work without reliance on AI tools
• Confidence working independently

Your Daily Tasks

• Produce four high-quality blog posts per week, both short- and long-form
• Create three to four SEO landing pages weekly focused on routes, services, and customer needs
• Write 25% interview-based articles using insights from industry leaders
• Write 75% industry news, analysis, and trend-driven content from trusted automotive and logistics sources
• Publish content directly in WordPress with SEO support
• Apply SEO briefs and keywords while maintaining strong editorial quality
• Adapt tone, structure, and messaging across six brands with different audiences

What Success Looks Like

• Consistent weekly content delivery at high editorial standards
• Growing organic traffic and engagement
• Content that demonstrates deep automotive knowledge, not surface-level writing
• Smooth collaboration with marketing and SEO partners
• Increasing ownership of content direction and topic development

Who You Will Work With

• Marketing Manager as your direct lead
• SEO Specialist as your content partner
• Occasional collaboration with senior leadership for interviews

About the Client

Driving authority in the vehicle transport space

Our client operates in the North American automotive logistics industry, supporting vehicle transport across multiple routes, services, and customer needs. With a strong focus on accuracy, expertise, and trust, they build digital brands that educate, inform, and guide customers through complex transport decisions using industry-backed insights.

Welcome to Emapta Vietnam!

At Emapta, we believe in building careers that resonate with passion, purpose, and the vibrant spirit of Vietnam. Our diverse roster of over 1,000 international clients spans various industries, offering you a dynamic platform to showcase your skills and make a meaningful impact on a global scale. For over a decade, we have helped companies adapt to ever-changing market needs by providing access to a wide range of talent, office solutions, and more. Our mission is to hone your skills and help you reach the top and become part of the top 1% talent in Vietnam.

Emapta is more than just a company; it's a tight-knit community that values the unique blend of professionalism and Vietnamese warmth. Ou organization embodies a culture that encourages innovation, collaboration, and continuous learning. Share your passion and enthusiasm across the globe and enjoy the flexibility to thrive in your career while savoring the joys of life outside the office.

Be part of Emapta's story - a story that values diversity, celebrates success, and embraces the colorful culture of Vietnam.

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