Job Description: SEO, AEO, Website & Social Media Manager
About Company:
Growtrics is an innovative EdTech company leveraging data and artificial intelligence to optimize individual learning experiences. The company is committed to developing cutting-edge solutions that empower people to achieve their learning goals effectively. With a strong focus on innovation and technology, Growtrics strives to make education more personalized and accessible to learners worldwide. Joining Growtrics means being part of a team that values creativity, growth, and impactful outcomes.
Experience Required: 2 to 5 years
Growtrics is looking for a proactive and results-driven SEO, AEO, Website & Social Media Manager to strengthen our digital presence and drive organic growth. This role will own technical SEO, on-page SEO, off-page SEO, website management, blog content, and social media content creation, while also using Codex, Claude, and other LLM platforms to help automate and improve content creation workflows.
Key Responsibilities
- Plan and execute end-to-end SEO strategies covering technical SEO, on-page SEO, and off-page SEO.
- Conduct website SEO audits and improve crawlability, indexing, site structure, schema markup, internal linking, redirects, and overall website health.
- Perform keyword research, competitor analysis, topic clustering, and search intent mapping to grow qualified organic traffic.
- Optimize website pages, landing pages, metadata, headers, and blog content for search visibility and conversions.
- Develop and implement AEO (Answer Engine Optimization) strategies to improve visibility in AI search, featured snippets, zero-click search, and conversational search platforms.
- Create and manage engaging blog content and social media content aligned with brand and business goals.
- Manage website updates, content publishing, and ongoing improvements to website structure, user experience, and performance.
- Own and maintain the content calendar for blog and social media channels.
- Use Codex, Claude, ChatGPT, or other LLM tools to automate research, ideation, drafting, repurposing, and optimization of content.
- Build AI-assisted content workflows, prompt libraries, and quality checks to ensure content accuracy, consistency, and efficiency.
- Collaborate with internal teams to align content, SEO, and social media efforts with marketing and lead generation goals.
- Track and report on SEO, website, content, and social media performance using analytics and SEO tools.
Required Skills & Qualifications
- 2 to 5 years of experience in SEO, content marketing, website management, or social media management.
- Strong knowledge of technical SEO, on-page SEO, and off-page SEO.
- Good understanding of AEO / AI search optimization and answer-focused content strategies.
- Experience managing CMS platforms such as WordPress, Webflow, Shopify, or similar.
- Strong writing and editing skills for blogs, website copy, and social media posts.
- Hands-on experience using Codex, Claude, ChatGPT, Gemini, Jasper, or other AI/LLM tools for content creation and process automation.
- Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or equivalent.
- Ability to analyze performance data and convert insights into actionable improvements.
- Strong communication, organization, and project management skills.
Preferred Qualifications
- Experience creating AI-driven content workflows or prompt systems.
- Basic knowledge of HTML, CSS, and website troubleshooting.
- Experience repurposing content across multiple digital and social platforms.
- Understanding of lead generation and conversion-oriented content strategy
Why you'll love working here:
- Highly competitive compensation package, including 100% salary during probation, designed to reward your talent and dedication.
- 13th-month salary and performance-based bonuses to celebrate your achievements and contributions.
- Comprehensive Social Insurance calculated on gross salary, giving you peace of mind and full legal protection.
- Generous and flexible time-off policy: 14 annual leave days + 6 sick leave days to recharge and maintain work-life balance.
- Flexible working hours allowing you to manage your schedule and work in a way that suits your lifestyle.
- MacBook provided, ensuring you have the tools to perform at your best from day one.
- Full compliance with the Vietnam Labor Code, so you can focus on work with confidence in a fair and lawful environment.
- Opportunity to collaborate directly with global stakeholders, gaining exposure to international best practices and expanding your professional network.
- A workplace that truly values your well-being: regular social events, sports clubs, gym activities, and team-building programs to foster connection and fun.
- Vibrant, youthful, and international culture that encourages creativity, innovation, and continuous growth.
- Fully stocked pantry with a variety of snacks, milk, and beverages to keep you energized throughout the day.
- Recognition and rewards based on your experience, skills, and qualifications, ensuring your contributions are appreciated and fairly compensated.
- Career development and learning opportunities to help you grow personally and professionally in a dynamic, supportive environment.
