The Senior In-Store Marketing Executive is responsible for executing and managing all marketing activities across the store network to maximize performance. This role serves as the key operational engine behind new store launches — from Soft Opening (SO) to Grand Opening Events (GOE)—as well as ongoing Local Marketing Activities to boost store traffic and sales.
In this role, the executive will work directly under the Vietnam Country Marketing Manager and collaborate closely with the HQ Marketing Team based in Malaysia to align on, localize, and execute all in-store marketing operation requirements (including promotion execution, trade activities, and visual merchandising).
Main duties:
- Act as the main operational focal point, reporting directly to the Vietnam Marketing Manager and collaborating closely with the Malaysia HQ Marketing Team.
- Execute all in-store marketing activities across the store network, including promotions, POSM setup, Trade Marketing, and Visual Merchandising (VM) following HQ standards.
- Take full operational ownership of marketing activities for new store launches (from Soft Opening to Grand Opening Events).
- Manage local vendors (printing, production, installation) to ensure high-quality output, timeline adherence, and budget control for POSM and display elements.
- Handle internal paperwork, including PRs, POs, vendor contracts, and payments, ensuring strict compliance.
What We're Looking For:
- 1-2 years of experience in process management, operational coordination, or Trade Marketing execution.
- Prior experience in the Retail industry (FMCG, Convenience Stores, Fashion, Cosmetics, Consumer Electronics, etc.) is highly preferred.
- Good English communication skills (written and spoken) for seamless collaboration with the regional HQ in Malaysia.
- Highly proactive, resilient, and possesses a strong get-things-done attitude (extreme ownership).
- Proficient in Excel/Google Sheets, with exceptional skills in timeline management and multi-partner coordination
