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maple labs co

Senior User Acquisition Specialist Mobile Games

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  • Posted 17 hours ago
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Job Description

ROLE OVERVIEW:

We are hunting for a relentless Growth Mastermind to take full ownership of our

UA campaigns and propel our mobile games to the top of the global charts.

Operating at the ultimate intersection of hardcore data analytics, creative

strategy, and performance marketing, your mission is to aggressively scale our

player base to millions while crushing ROI and conversion targets. If you thrive in

a high-octane environment and know exactly how to turn raw metrics into

blockbuster success, this is your battleground.

JOB DESCRIPTION:

● Plan, execute, and optimize user acquisition campaigns across multiple

channels including Facebook Ads, Google Ads, TikTok Ads, AppLovin, Unity

Ads, and other ad networks.

● Manage campaign budgets and continuously optimize performance

towards KPIs such as CPI, ROAS, retention, and LTV.

● Analyze campaign performance and user behavior data to identify growth

opportunities and improve UA efficiency.

● Conduct A/B testing on creatives, audience targeting, bidding strategies,

and campaign structures.

● Collaborate closely with product and creative teams to develop

high-performing ad creatives tailored for different markets.

● Implement and optimize App Store Optimization (ASO) strategies to drive

organic installs and improve store visibility.

● Monitor market trends, competitor activities, and new UA channels to

identify scaling opportunities.

● Prepare regular performance reports and provide actionable insights and

recommendations.

REQUIREMENTS:

● 3+ years of proven track record running UA/Performance Marketing

specifically within the mobile game or mobile app ecosystem.

● Deeply passionate about mobile games, with a solid grasp of market

dynamics and a hunger to win in this highly competitive industry.

● Exceptional ability to manage, monitor, and optimize a massive matrix of

concurrent campaigns.

● Highly creative, enthusiastic, open-minded, and fiercely responsible. You

don't just manage campaigns; you own the results and love conquering

new growth peaks.

● Razor-sharp logical thinking with advanced analytical skills to transform

raw data points into actionable UA strategies.

● Fluent English (both written and spoken) to operate in international

markets and cross-border networks.

● Hands-on expertise and deep technical knowledge of managing major

paid ad platforms (Google Ads, Facebook Ads, AppLovin, Mintegral, etc.).

● Strong capabilities in strategic/tactical planning, budget allocation, and

proactive problem-solving under fast-paced conditions.

Why You'll Love Working Here:

● Salary:

○ 100% salary during probation

○ 13th-month salary

○ Performance bonus

○ Salary review at least one time per year based on employee's

performance and contribution

● Health & Insurance:

○ Social Health Unemployment Insurance

○ Premium health insurance

○ Annual health check-ups

● Annual leave: 12-14 days

● Working environment:

○ MacBook Pro is provided.

○ Friendly and fun/ Coffee, tea, snack bar everyday/ Company trip,

team building, monthly party, etc.

○ Outing/team-building activities (company trip , soccer sport,

running club,..);

○ Work with experienced & strong team;

○ Friendly, dynamic & flexible working environments

Address: B00.11-B.0012 Sarica, No. 6, D9 Street, An Loi Dong Ward, Thu

Duc District, Ho Chi Minh City.

Email: [Confidential Information]

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About Company

Job ID: 149393849