Senior Trade Marketing Manager

About the job

Caring for People's Health as a Trusted Partner

STADA is a leading manufacturer of high-quality pharmaceuticals. With a long-standing heritage rooted in pharmacies, we are perceived as a reliable and trustworthy partner since 1895. With our products we help people protect and regain a dignified and able life. With our proven Generics, we ensure that everyday health remains affordable

STADA Pymepharco has officially become the sole wholly affiliate member of STADA Group (Germany) in Vietnam since 2021. As one of the leading pharmaceutical manufacturers in Vietnam, STADA Pymepharco is committed to providing German standard pharmaceutical products with international quality and reasonable prices. At the moment, we're looking for Senior Trade Marketing Manager as:

Job Purpose

Responsible for leading trade strategy, channel development, and trade activation to maximize distribution, visibility, and sell-out performance across all channels.

Main Responsibilities:

• Develop, adapt, and execute marketing strategy and plans based on HCP (Healthcare professional), consumer and customer insights to have full ownership of the brand.
• Develop and execute trade marketing strategies tailored to each channel (ETC/Hospital, GT, MT, Private Clinics, Pharmacies).
• Segment channels and define each channel's role in driving commercial growth.
• Build channel strategies that optimize distribution, sell-in, sell-out, and market coverage. Develop and get approval for commercial policy, partnership program, discount structure, trade promotions, plan and manage visibility initiatives and POSM deployment tailored to channel needs.
• Co-develop annual Joint Business Plans with KAM team for pharmacy chains
• Align trade priorities with sales targets and commercial objectives.
• Provide input on sales forecasts and manage price gap between channels
• Track channel health metrics: inventory levels, availability, stock rotation, expiry risk, channel price gap
• Closely collaborate with sales, regulatory, finance, supply, market access, global colleagues for 360 view of all functions influencing brand performance.
• Budget Management:

Manage the trade marketing budget efficiently to maximize return on investment (ROI).

Monitor sales forecasts and financial performance, providing regular updates on budget variances.

• Performance Tracking:

Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.

Conduct post-campaign analysis and use data-driven insights to optimize future strategies.

• Compliance:

Ensure all trade marketing activities comply with internal policies and external regulations.

Stay informed about industry guidelines and regulatory changes related to vaccine marketing.

• Continuous competition and market trend analysis.
• Team management: Build-up and develop the team, organize, and assign tasks, manage the team performance; have professional development activities to fix gap between the current and expectation; cascade targets to subordinates by assigning KPIs, giving instructions, supporting for achieving the targets and ensuring performance appraisal as requested.
• Regular monthly field visits, training, and other support for field team.

Requirements

• Bachelor or advanced Degree in Marketing, Business Administration, Pharma with minimum of 5 years of experience in healthcare brand management experience, pharma experience is preferable.
• Experience working in a fast paced, entrepreneurial environment.
• Proven track record of successful trade marketing campaigns.
• Leads a fast-paced function to drive the business forward.
• Strong business acumen and judgment. Able to assess trends from data in a convincing and direct way for better decisions.
• Sees the big picture and understands how things connect. Operates at both strategic and tactical levels and appreciates that sorting the details is a requirement.
• Excellent writing skills can package ideas simply and persuasively.
• Thrives at relationship building with exceptional communication and influencing skills.
• Able to lead, coach and influence across a spectrum of stakeholders.
• Natural rapport-builder with exceptional collaboration, coaching, influencing, and facilitation skills.
• Operationally strong, high capacity to execute.