As a Senior / Student Recruitment Executive based in Ho Chi Minh City, you will serve as SIM's key liaison in southern Vietnam. You will work to strengthen SIM's presence through strategic partnerships, institutional outreach, and public engagement, while ensuring all activities are aligned with the local regulatory framework. You will play a pivotal role in expanding SIM's footprint in Vietnam, working in close coordination with Team Vietnam and the SIM Headquarters based in Singapore, with the support of the Country Manager.
KEY RESPONSIBILITIES
Market Development & Partnerships
- Represent SIM in Vietnam and promote awareness of SIM's educational offerings and initiatives
- Develop and implement market outreach strategies to strengthen SIM's visibility and reputation in Vietnam
- Identify and pursue new market opportunities, partnerships, and recruitment channels to expand SIM's student pipeline
- Build, maintain, and strengthen relationships with schools, universities, education agents, government agencies, and industry stakeholders
- Develop strategic collaborations through Memorandum of Understanding (MOUs) and mutually beneficial partnership initiatives
- Serve as the primary liaison between Vietnam-based stakeholders and SIM Headquarters in Singapore.
Student Recruitment & Business Development
- Achieve student recruitment targets through effective engagement with schools, institutions, education agents, parents, and prospective students
- Participate in education fairs, exhibitions, school visits, seminars, webinars, alumni activities, and other recruitment initiatives
- Provide professional educational counselling and programme guidance to prospective students, parents, and recruitment partners
- Drive application conversion and enrolment outcomes across multiple recruitment channels
Marketing & Stakeholder Engagement
- Collaborate with SIM's Regional Marketing Team to localise campaigns and marketing initiatives for the Vietnamese market
- Provide market insights and recommendations on recruitment trends, competitor activities, and emerging opportunities
- Support the planning and execution of education-related events, networking sessions, and stakeholder engagement activities
- Work closely with appointed agencies and partners to ensure effective implementation of local marketing activities
Market Intelligence & Reporting
- Conduct regular market research and provide timely analysis of industry developments, competitor activities, and market opportunities
- Prepare reports and updates for SIM Headquarters and management stakeholders
- Monitor performance against established KPIs and recommend strategies for continuous improvement
Compliance & Operational Support
- Ensure all recruitment, marketing, and partnership activities comply with Vietnam's legal and regulatory requirements.
- Travel within Vietnam as required and undertake occasional travel to Singapore to support outreach and coordination efforts
- Support weekend and evening events when required
Performance Measures
- Achieve and exceed annual student recruitment targets from Vietnam within approved budgets
- Expand and strengthen SIM's network of institutional partners, education agents, and strategic stakeholders
- Improve lead-to-application and application-to-enrolment conversion rates across recruitment channels
- Successfully execute recruitment and engagement initiatives that enhance SIM's brand visibility and market positioning in Vietnam.
- Contribute to the overall achievement of departmental and organisational KPIs.
JOB REQUIREMENTS
Qualifications & Experience
- Bachelor's Degree in Business, Marketing, Education, International Relations, or a related discipline
- Minimum three years of relevant experience in education services, international education, student recruitment, partnership development, or business development.
- Strong understanding of the education landscape in Vietnam and international higher education pathways
- Experience working with schools, universities, education agents, or related stakeholders is highly preferred
Skills & Attributes
- Strong network within Vietnam's education sector, including schools, institutions, and education partners
- Excellent communication, presentation, stakeholder management, and consultative sales skills
- Proven ability to build and maintain strategic relationships
- Strong business development mindset with the ability to identify and pursue growth opportunities
- Highly organised, self-motivated, and capable of working independently while contributing effectively within a team environment.
- Strong analytical and problem-solving skills, with the ability to interpret market trends and recommend actionable strategies
- Detail-oriented with strong cultural awareness and sensitivity
- Adaptable, resourceful, and comfortable working in a fast-paced environment.
- Target-driven with a strong commitment to achieving results.
- Excellent written and verbal communication skills in both English and Vietnamese
Why Join SIM
- Be part of one of Singapore's leading education institutions with a strong regional presence.
- Play a key role in expanding educational opportunities for students in Vietnam.
- Work closely with colleagues across Vietnam and Singapore.
- Gain exposure to international education partnerships, recruitment strategy, and market development initiatives.
- Enjoy a collaborative and supportive work environment with opportunities for professional growth and development.
- Receive a competitive remuneration package commensurate with experience and qualifications.
Interested applicants are invited to submit their latest CV and a brief cover letter to [Confidential Information].
