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CGP Vietnam

Senior Strategy Planning Manager

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  • Posted 18 hours ago
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Job Description

About the client: Our client is an international marketing agency

About the role: Senior Strategy Planning Manager who will translate cultural and consumer insights into impactful brand strategies and creative direction. This role involves leading multi-disciplinary teams, shaping campaign strategy from insight to idea, and mentoring junior strategists to drive innovation and business growth.

Key Responsibilities

  • Develop strategic frameworks by converting cultural trends and consumer behavior into actionable brand and communication strategies.
  • Craft compelling briefs that inspire bold creativity and guide cross-functional teams toward effective campaign execution.
  • Lead planning projects across multiple streams while aligning marketing strategy with business objectives.
  • Mentor and develop junior planners, encouraging strategic thinking and creative excellence.

Requirements

  • Bachelor's degree from a recognized institution.
  • At least 5 years of experience in strategic planning, brand strategy, content, or communication strategy.
  • Strong balance of analytical and creative thinking, with the ability to simplify complex ideas into powerful messages.
  • Excellent storytelling and presentation skills.
  • Collaborative leadership style with the ability to engage stakeholders and drive outcomes under pressure.
  • Strong command of English and interpersonal skills.
  • Passion for insights, data, consumer behavior, and innovation.
  • Motivated team player with high integrity and the ability to coach others.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.

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About Company

Job ID: 135909709