Senior Strategic Planner

1. General Information

• Position: Senior Strategic Planner
• Department: HCM Office
• Reports to: General Director
• Salary: Up to USD 2,500 (Gross) negotiable based on experience
• Working Location: Ho Chi Minh City

2. The Role

We are looking for a Strategic Senior Planner who doesn't just analyze problems but frames them in inspiring ways that lead to big ideas.

This role is for a proactive, creatively driven strategist with strong conceptual thinking, the ability to turn insight into powerful communication platforms, and the confidence to shape proposals, pitches, and strategic narratives at a high level.

You will work closely with Creative, Account, and leadership teams to define why brands matter, what they should say, and how ideas come to life.

3. What You Will Do

Lead the development of brand, communication, and campaign strategies from insight to execution.

Translate business challenges into clear strategic territories and creative opportunities.

Contribute actively to big ideas, not just strategy decks.

Research and synthesize consumer behavior, market dynamics, competitive landscapes, and cultural trends.

Identify sharp, human insights that can unlock distinctive and relevant creative ideas.

Apply global thinking while staying deeply grounded in local cultural context.

Craft clear, inspiring, and actionable creative briefs that spark great work.

Partner closely with Creative teams to shape and elevate ideas from early thinking to final concept.

Act as a strategic sparring partner, not just a briefing function.

Play a key role in new business proposals and pitches, owning strategic narratives and frameworks.

Develop persuasive storylines, decks, and presentations with strong logic and creative ambition.

Ensure strategic clarity and creative excitement coexist in every proposal.

Present strategy confidently to clients, articulating insights and recommendations with conviction.

Represent the voice of the consumer and the logic behind the idea in all discussions.

Collaborate seamlessly with Account, Creative, Digital, Media, and BTL teams.

Ensure executions remain true to strategic intent across all touchpoints.

Define success metrics and evaluate campaign effectiveness to inform future work.

Continuously refine thinking based on performance, feedback, and learning.

4. Who You Are

Experience

• 5+ years of experience in strategic planning, brand strategy, or communication strategy.
• Background in global agencies or top-tier local agencies preferred.
• Proven experience working on integrated campaigns and brand projects.

Strategic & Creative Strength

• Strong conceptual and creative thinking, not purely analytical.
• Ability to turn research and data into sharp insights, compelling narratives, and big ideas.
• Excellent sense of global branding, communication frameworks, and creative standards.

Skills

• Outstanding proposal writing, deck building, and storytelling skills.
• Confident presenter with the ability to influence both clients and internal teams.
• Highly proactive, self-driven, and comfortable working with ambiguity.

Language

Fluent professional written and spoken English

Additional language skills (e.g., Korean) are a plus for regional collaboration

Nice to Have

• Experience across industries such as FMCG, tech, lifestyle, beauty, or premium brands.
• Strong awareness of cultural trends, youth culture, and social shifts in Vietnam.
• Ability to manage multiple projects under tight timelines without losing strategic clarity.
• Korean proficiency at intermediate level or above.

5. Why Join Us

Competitive Salary & Performance Bonus: up to USD 2,500, based on experience.

Dynamic & International Environment: Professional, structured working environment under a global corporation; work with experienced marketing and advertising professionals in an international environment. Opportunity to work on large-scale, high-budget projects with top-tier clients.

Global Training & Career Advancement: Opportunities to receive professional training from Daehong Headquarters in Korea and participate in regional/global campaigns. Clear pathway to grow into Planning Director / Strategy Lead roles.

Comprehensive Benefits: 13th-month salary, annual performance incentives, full social & health insurance, annual health check-up, birthday & holiday bonuses.

Candidates are required to submit:

Detailed CV

Portfolio

Cover Letter in English or Korean is preferred